McCann fakes Benetton ad

Jill Miller has exposed ( in a manner of speaking) McCann Erickson for coming up with a fake ad for Benetton on the issue domestic violence.
http://writeslikeshetalks.blogspot.com/2007/05/colors-of-domestic-v...

http://www.sajaforum.org/2007/05/advertising_ben.html

The model is South Asian and the photographer, Jatin Kampani, and copywriter, Denzil Machado, are both Indians. Did it emanate from the McCann India office?
http://www.advertolog.com/paedia/prints/2007/5/22/187397/

Here is a letter to Jill from Benetton's PR manager.





Dear Jill,

Thank you for you email. I would like to inform you that the images you
are refering to with the logo "Domestic Colors of Violence" are a FAKE and
are NOT an adverting campaign of Benetton Group.

The ONLY project Benetton has done on domestic violence was in 2003,
created and developed by Fabrica (Benetton's communication research center)
and Colors Magazine (part of the publishing activities at Fabrica). Please
see the attached link for further information
http://www.benetton.com/colorspress/56/.

Thank you for contacting us.

Best regards.

Anissa Nouhi
+++++++++++++++++++++++++++++++++++++++++++++
Anissa Nouhi
Senior Fashion Public Relations Manager
Benetton USA Corporation
601 Fifth Avenue, 4th Floor
New York, NY 10017
Tel. 212-593-0290 ext.337
Fax. 212-371-1438
anouhi@benettonusa.com