Sexist or Just Funny: Sunsilk's Blonde Versus Brunette Site

Sunsilk has launched a site called Color Showdown which pits blondes against brunettes. Dos this just take yet another step back in viewing woman as nothing more than objects or is this just plain old good fun?

http://www.colorshowdown.com/

▶ Reply to This

Replies to This Discussion

Permalink Reply by Barbara Pflughaupt on April 2, 2007 at 5:35pm

Plain old good fun, I think. The first one I saw was just a brunette whipping the blonde's butt ... but as long as they are *both* having fun, it's cute.

▶ Reply

Permalink Reply by Craig Peters on April 2, 2007 at 8:40pm

Good fun, plain and simple. The spots are funny, they stand out on teevee, and even my daughter (a proud blonde) likes 'em.

▶ Reply

Permalink Reply by Angela Natividad on April 2, 2007 at 10:24pm

You mean it's not okay for me to want men to love me purely for my dashing good looks?

▶ Reply

Permalink Reply by Blase DesMarais on April 2, 2007 at 10:57pm

FUN...

▶ Reply

Permalink Reply by Armando Alves on April 3, 2007 at 1:45pm

I guess it was just a matter of time until some form of "web reality show" appeared. It appeals to the play instinct of every web user.
This kind of conversation, with subtle product placement, is much better than the plain hotsite with some product special. And in the way, they get some quality data about their consumers.

▶ Reply

Permalink Reply by Auria Abraham on April 3, 2007 at 4:54pm

It's just fun - and the ads do stand out on TV. Lighthearted and comedic. I loved the first round of Sunsilk ads, with Mario Cantone's VOs - he's hysterical.

▶ Reply

Permalink Reply by Page Schorer on April 3, 2007 at 4:59pm

My 12 year old daughter thought "funny" not "Sexist".

▶ Reply

Permalink Reply by Noreen Sullivan on April 3, 2007 at 8:58pm

Hi Steve
This is so weird I just spent days researching a beauty brands online life in blogs and on myspace and all the other hideous corners of the internet. I also had to talk about what is being talked about and the colorshowdown is a big one. Who are these women with there hideous my space profiles with pink wallpaper and bits of advertising flotsom and sex in the city quotes on their profiles. Women like this stuff. They want to self sort into blonde bitch or brunette babydoll. They want products to define the context of their lives. I collected thirty six thousand responses to the brand I was looking at and I am seriously considering a sex change. For young women we are in a culture of self explotation like on myspace. If I choose to be an object am I objectified?

▶ Reply

Permalink Reply by Page Schorer on April 4, 2007 at 4:12pm

I agree it is too weird. I don't think it is driven by male objectification but by inter-female competition. It certainly is for daughter who dresses very sexy and could care less about male opinion (or desire).

▶ Reply

Permalink Reply by Blase DesMarais on April 4, 2007 at 6:14pm

Noreen,

36,000 responses. You should write a report on how
you conduct your research and sell it.

▶ Reply

Permalink Reply by TJ on April 4, 2007 at 11:31am

I thought it was funny as all hell. I'm just waiting for the "redhead' side of the equation to steamroll in.

▶ Reply

Permalink Reply by Beth B. on April 13, 2007 at 2:26pm

Me too! I'm a redhead, and it made me slightly mad that they only had brunette and blonde shampoo and conditioner. I went online and searched until i found that they DO have products for redheads- they just aren't advertised or available where I live. :( Oh well..