Mazda drivers?

Any help on a resource for the Mazda customer would be greatly appreciated. Need an owner profile (age, sex, income, race, region, etc). Tried RAB first...not much help. Thanks, Pegster3

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Permalink Reply by Steve Hall on September 9, 2007 at 2:43pm

This is just a test comment

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Permalink Reply by AJ Mirabedini on September 10, 2007 at 9:23am

While Mazda does not release this info on their intranet, through past involvement with them we've identified their demos to be sixty percent female, 24-35 years old, single or newly wed, and making $30,000 to $50,000 a year.

Hope this helps.

Cheers

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Permalink Reply by Kurt Beren Geiger on September 11, 2007 at 7:37am

Obviously Mazda drivers vary depending on which model and which market you're talking about... And as proof of that, the demos AJ Mirabedini mentions above don't really fit with any of the projects I've worked on...