'Must Reads.' What are you reading?
It's always interesting to know what the like minded are reading (And there's nothing like some Word Of Mouth..)
So what are your 'Must Read' books, blogs (your own and others) , websites or 'Must Listen' Podcasts? What do U recommend?
Share the Knowledge.
So what are your 'Must Read' books, blogs (your own and others) , websites or 'Must Listen' Podcasts? What do U recommend?
Share the Knowledge.
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Replies to This Discussion
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Permalink Reply by Steve Hall on -
Joe Jaffe's podcast Across the Sound. Sometimes long winded but full of nuggets. He focuses very much on social media. For quick witted hilarity form two of the most wittiest creatives out there, check out the podcast American Copywriter. I read George Parker's book Madscam and found it to be hilarious. He's been around for a while so he sees through all the bullshit. In terms of ad blog, I regularly read Adfreak, AdHurl, Adland, AdScam, Adverblog, Advertising for Peanuts, Advertising/Design Goodness, CoolzOr, Copyranter, Make the Logo Bigger, Shedwa and for the most interesting combination of art, advertising, sex and technology, Shake Well Before Use.
For general knowledge of marketing, web 2.0 and social media, Steve Rubel's Micropersuasion is great. I'm sure there's plenty more but they come and they go.
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Permalink Reply by Steve McNamara on -
Good Q, Elke. I always scan AdRants and MarketingProfs. And have found some interesting "How to" articles on MarketingSherpa, but find their bean-counter mentality a bit shallow. I also read Media Magazine, which covers Asia, and for Europe I like Brand Republic and Campaign.
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Permalink Reply by Heather Dougherty on
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I've got a lot of the same haunts as Steve McNamara, plus thinkvitamin.com (not always new stuff though), www.k10k.net (for the ultra creative fix), clickz.com and I'm also reading "Citizen Marketers" by Ben McConnell and Jackie Huba. Gonna read "Mavericks" next.
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Permalink Reply by Elke on -
Book: I'm reading "Made to Stick. Why Some Survive and Others Die. " Very easy and fun to read: The authors practice what they preach.
Podcast: The Hook (Katie Kempner), Across the Sound
Blogs (the ones that I check regularly): Adrants, Shedwa, Influential Interactive Marketing,Three Minds (Organic), Hip Hop and Advertising, the cool hunter, Houtlust (non profit advertising), Adverblog.
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would love to know what you think of Wikinomics. That is also on the list.
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Permalink Reply by Eugen Suman on
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* Adrants adrants
* Ads of the World: Advertising Archive & Community ads of the world
* Cartooniac cartooniac
* Fat-Pie fat-pie
* got ads? got ads
* How advertising spoiled me creative criminal
* Make the logo bigger make the logo bigger
* Marketing Alternatif marketing alternatif
* Natalie Dee natalie dee
* PSFK consumer trends
* Raw Stylus raw stylus
* Russell Davies russell
* Sacrum sacrum
* Scamp scamp
* Seth Godin seth godin
* Stupid Comics stupid comics
* The name inspector the name inspector
* Twenty Four 24
* Welcome to optimism w+k
* Why advertising sucks why adv. sucks
Those are sites that I visit daily
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Permalink Reply by Kurt Beren Geiger on -
Blogs and websites aside, I've been enthralled by the folloiwing book for a while now: Karaoke Capitalism by Jonas Ridderstråle and Kjell A Nordström.
http://www.karaokecapitalism.com
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Permalink Reply by Nadia Nascimento on -
Give Purple Cow a go (written by Seth Godin who also wrote Permission Marketing). Basically he embodies the niche of people who understand the marketing world by being remarkable. And he is. I would also recommend listening to StoryCorp if you are interested in the idea of elevating people's stories and getting out of any blind spot that you might feel trapped in. It is an amazing initiative based out of NYC and has partnered with the Library of Congress to record people's stories as a way to keep oral history alive. Its as remarkable as Seth Godin. Well, maybe a little bit more.
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Permalink Reply by Thom Kennon on -
I am reading a few things at once. Not sure why i have to have several books in play simultaneously since i rarely dedicate more than 30 minutes each nite before switching off the bedstand light. Sad, true.
Anyway, the list:
. A very good, balanced biography / litcrit study on T.S. Eliot;
. W.G. Seybald's "Austerlitz" (fabulous, dreamstate hallucination about memory, family, time, country, history, self... all the biggies, and in only two VERY long paragraphs);
. some assorted 20th century philosophers, currently wading thru William James bits.
Sorry, but i've never been one for industry/trade books or business books. Ok, I can just picture it now: everyone starts moving away from me on the bench...
TK
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Permalink Reply by Angela Natividad on -
Books:
"Ugly Americans" by Mezrich - A picture of Ivy League boys who depart the nest to seek stock market wealth and strange expat life in the East
"Boomsday" by Buckley - A tongue-in-cheek tale about how media and politics operate in our society. Protagonist is a PR girl by day, blogger by night. Go figure
"Next: The Future Just Happened" by Lewis - an older book about how we stumbled into the collaboration-crazy days of Internet. Still a really good read. It helps to look at where we've been and reflect on where we're going.
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Penguin modern poets 5
Gregory Corso
Lawrence Ferlinghetti
Allen Ginsberg
I find advertising to be related to poetry on more than one level.
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Permalink Reply by Justin Atkins on
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Operation Certain Death by Damien Lewis is by far one of the best books I've read in ages! It's a well researched story about Operation Barras, but known to the men on the ground as Operation Certain Death. It was a joint operation between the Paras, the SBS, the Navy and the RAF, but spearheaded by the SAS.
I know, I know in this day and age we don't need more violence, but this story is more about the bravery, humanity and inhumanity of the worlds forgoton wars taking place in Africa. If any of you enjoyed the movie Blood Diamond then this is a MUST READ!
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