I'm with you 100% here -- and if they pay late once, that's not a situation that's going to improve. Cut 'em loose at the first sign of a collection problem.
I'd say a tobacco account but I'm guessing they have to pay pretty good to get anyone to work on a tobacco account. Then again, tobacco companies don't force people to smoke any more than a clothing company forces a person to buy their clothes. OK, OK, I'll admit there's that little data point about addiction.
loads and loads - It's the large agencies / companies that have little or no choice often - that is not to say I have not made mistakes, boy have I made mistakes -
Get back to the office after a pitch - "not sure if they are for us" - "chemistry wise, product is average etc" - and have still taken their work on and guess what........ Remember I represent ad agencies, PR, Digital, design agencies etc and you have to be careful which ones you represents because there is some crap out there...a big bug bear of mind at the moment is I meet an agency and they tell me their site is very poor and then say do you think we should re do it - Is that a question in 2007 from a marketing agency? I am going to be calling on their behalf and pointing prospects to their front window / web and what do they see a site designed circa 2001 by someone who likes comic sans and has no releveant work on it....
Paying on terms is a biggies for us too - I also soa credit check on all our agencies, if the computer says NO - I at least get the chance to think twice...
Should I work for an ad agency that represents a tobacco firm? ?
I'm thinking I wouldn't do a retail "pre-fire sale" promotion. Probably also No "Pro Pedaphile" projects. Also, anything to do with cannibalism and/or cults that make you have sex with creepy old guys with long beards are a no-no. I will also not do any more promotions that involve bowling alleys and dwarves. I would probably not work on a pro pollution or pro toxic waste campaign unless the money was really, really good. Oh and er, um any advertising that degrades or objectifies women or portrays them in a strictly sexual way. I mean that's the campaign I want to work on.
I agree with your friend. When Pedigree launched in India, they used a "home food is bad for your pet!!!!???" platform, claiming that only a processed/packaged pet food was a complete, nutritious meal. I think it's unethical to try and push your product in this manner. It's like saying home cooked food is bad for your child so you should use only formula. Anybody who's ever had a pet will tell you that there's no substitute for a natural, home prepared meal for your pet. I had a healthy, active dog with the shiniest black coat you could find and he had a diet of meat, liver, veggies, paneer, rice and pulses with the the odd treat thrown in now and again. No processed dog food there!
It may be fine to sell it as a meal option, but to tell people that home food is bad or inadequate for your pet is just plain wrong.
Well I had the National Rifle Association call me a short while ago to ask if they could use one of my car images for their magazine. I was toying first with the idea (urged on by peers) of 'making them pay for the privilege', but refusing to let them credit me as the creator (pathetic) - or refusing on the basis that 'guns are really good' (are they?) - but not in 'their' hands, or telling them how weak they are with their little pop guns, that 'real men' would promote WMD be legal for all people with drivers licences
.... or something else.
Fortunately, for my dilemma, or amusement (whichever it might been) - they had more urgent business to attend to the next month and the article (on trucks??) was dropped from the issue (they sent me the dear john email).
It would be nice to think that bad people define their own demise - and that that badness in their souls will out, irrespective of the level of obsequious creative massaging employed - but one has to admit that this as wishful thinking.
On the other hand, if in the end it is all about animal identity, creativity and 'going with the flow' can occasionally reach the parts that the client cannot, but where your ordinary Joe's instincts run strong.
I think in business, as in life, integrity is all you really have. Sell it and how do you define yourself? Personally, I draw a line at the obvious ones like tobacco and the NRA. I've turned down work from big agencies because of this line and it was really difficult because I was really poor at the time. :)
We all have different lines and values; I respect others even when their values don't perfectly align with mine. What is difficult for me is when I hear a peer say something like "well, if I don't do it, someone else will." The tobacco industry pays designers ALOT so it's convenient to rationalize it with..."if I say no, someone else will just do it. So why shouldn't I be the one to benefit?" That really pisses me off; it's weak. At least have the hutzpah to fully, consciously embrace your decisions rather than respond like a passive parasite.