Are there any accounts you won't work on?

Are there any accounts you won't work on?
I for example never work on tobacco or tobacco related products.
What about you?

Tags: advertising, ethics

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Permalink Reply by Sunny Cervantes on December 28, 2007 at 6:13am

I have a 15-year-old daughter so I try to avoid working on accounts that would embarrass her. This would include liquor and cigarettes/tobacco.

I was offered once to do a project for a low-end cigarette brand. But I turned it down because, somehow, I couldn't imaginemy daughter explaining to friends that her mother is somewhere in a cockfighting arena overseeing a sampling activity for cigarettes. LOL!

Also, projects that go against what I believe in.