Who's Doing Social Media-Related Projects

Has anyone taking a dive into the world of social media? Is anyone putting together programs for themselves or for their clients that focus on people-powered media? Is this real or is social media yet another name for what's been around forever: the fact people like to talk to each other?

▶ Reply to This

Replies to This Discussion

Permalink Reply by Claudia Corrigan D'Arcy on February 12, 2008 at 9:40am

The company I am with is trying to do exactly that. It's called Blogg.io

Beginning baby stages, but the idea is to find a mechanism to harness bloggers...which really sounds much more controlling then it is..lol.

It's actually recognizing the power that the individule blog holds as in influence, giving bloggers more credibility and paying them for their time, but with out compromising their ethics allowing them to retain their independant free voice.

Then on the other end, giving marketing firms a way to reach blogs with their messages and distribute that message to bloggers in relevant fields who can use the information for content should they so desire.

The hope is that marketting firms have a mechanism to reach out to social media influences without having to dive in too deep..least they drown. ha!

▶ Reply

Permalink Reply by Brandon Tague on February 15, 2008 at 5:18pm

We started ours a month ago. www.appliedcreative.ning.com

It's been an extremely valuable experience. To all my brethren, I highly recommend NOT pitching a social media concept until you've run one yourself.

▶ Reply

Permalink Reply by Martin Calle on February 15, 2008 at 7:25pm

just an electronic water cooler.

▶ Reply

Permalink Reply by Michael Kogon on February 16, 2008 at 9:12pm

Try theport.com or theportnetwork.com - real fast deployment for the platform part, community users are still up to you. Good luck.

▶ Reply

Permalink Reply by Todd Bemis on February 18, 2008 at 1:04pm

We are in the midst on a social media campaign for a non-profit. Works well for non-profits, since you can communicate with the cause champions and gain an immediate viral effect for whatever you're doing. Ours involves hitting existing bloggers on the subject with a letter telling them about a new event, and asking them to disseminate that info in their blog. There's other aspects too, like PSA banners spots, hitting up corporate sponsors for ad space, widgets, facebook causes, myspace page designs, all kinds of outlets.

Pretty cool, pretty complex.

▶ Reply

Permalink Reply by thebouv on February 18, 2008 at 1:51pm

A better question is who is not? Everyone is or has dabbled, or should have by now.

The real challenge is having clients that SHOULD step into this arena (not all are applicable).

▶ Reply

Permalink Reply by Todd Bemis on February 18, 2008 at 1:56pm

I couldn't agree more!

Every client and their dog thinks they need a viral widget campaign.

And maybe they do, but shouldn't we have an idea of strategy first?

▶ Reply

Permalink Reply by thebouv on February 18, 2008 at 1:58pm

I all too often see clients who could use this, not wanting to think about it (or even know what it is) and then the one's who don't need it clamoring for it. I suppose that juxtaposition happens with many "services" we offer.

▶ Reply

Permalink Reply by viki bromberg psihoyos on July 31, 2008 at 11:31pm

Of course people like to talk, we are doing it here and now. But this social media thing, are there numbers? Yes, the biggies, Facebook, etc. offer bells, whistles, and there are countless offshoots. But for projects? What do we know?

▶ Reply

Permalink Reply by Carol Wain on August 2, 2008 at 1:46pm

I am founder/president of a company that creates/manages incentive marketing, loyalty, performance improvement and recognition programs. I just returned from the Incentive Marketing Association's Executive Summit, where we had lively discussions about social media and how it would help us build our businesses. One of the facilitators, who runs a company in Spain that provides similar services to ours, boldly stated that the person who can figure out how to incorporate incentives / loyalty programs into social media will win. I agree with him and am exploring ways to do this. What are your feelings on this topic?

▶ Reply

Permalink Reply by carl friedel on August 6, 2008 at 5:33pm

Steve,

My name is carl Friedel. I am involved in a social media company that is a world leader in the Streaming Media Industry ( Video communications over the internet) With this companies products any person or company can have the power of a TV station at thier finger tips which helps them communicate better and more efectively. I recently live broadcast the Habitat for Humanity Home build off here in Philly and help raise $$ for the victems. My web site
( www.carlfriedel.com ) or www.hellophilly.tv

▶ Reply

Permalink Reply by Mark Dubis on August 7, 2008 at 8:47am

Buying a car is often a challenge. It seems almost everyone has a horror story about dealing with a car salesman. I think a car dealer rating site with a social component can help bring together buyers and sellers in the auto business and make a sometimes messy process a bit easier. We created CarFolks.com to do just that.

We just launched and will be introducing a new interface in the next month or so. We offer pages and membership to consumers and car sales people for free. Goal is to encourage consumers to rate the people (and by default the dealership) and then other shoppers can find the "good guys". Take a look and let me know your thoughts on how this might play out, and how we can expand this to add more value.