Why are advertising social networks so dysfunctional?
1. Why do the vast majority of the people in these networks end up as lurkers? Most of the people in our network do not actively or consistently participate.
2. Why don’t these networks attract more people from our business? Social networks attract just a minuscule fraction of the entire population of the people working in our industry.
3. Why do only a few people out of the total population have anything to say? We are in the communication business, why don’t we know how to communicate with each other?
4. Why do only a few people out of the total population actively post or comment on other people’s posts or profiles? There are thousands of members, but only a few posts with a few comments.
5. Why do only a few people out of the total population make friends or network in a social network of their peers?
6. Why do only a few people out of the total population stay, while most just stop by for a while, then move on, or rarely check in from time to time?
7. Real life operates one way, and virtual life operates another, why is that? For example, in real life when you say hi to someone, or welcome someone, or make the first move to speak with someone, they will usually respond to you. Not true here. People will often avoid contact in a social network after they have been approached. So why do they come to a social network in the first place?
8. Are most of the people in our business really that boring, or have nothing to say?
9. Are most of the people in our business really that shy or rude?
10. Are most of the people in our business really that unfriendly towards each other, envious of each other, intimidated by each other, not care about each other, or are afraid of each other?
11. Are most of the people in our business really that fucked up?
(Help me out here folks, please. I can’t figure this out??????????)
2. Why don’t these networks attract more people from our business? Social networks attract just a minuscule fraction of the entire population of the people working in our industry.
3. Why do only a few people out of the total population have anything to say? We are in the communication business, why don’t we know how to communicate with each other?
4. Why do only a few people out of the total population actively post or comment on other people’s posts or profiles? There are thousands of members, but only a few posts with a few comments.
5. Why do only a few people out of the total population make friends or network in a social network of their peers?
6. Why do only a few people out of the total population stay, while most just stop by for a while, then move on, or rarely check in from time to time?
7. Real life operates one way, and virtual life operates another, why is that? For example, in real life when you say hi to someone, or welcome someone, or make the first move to speak with someone, they will usually respond to you. Not true here. People will often avoid contact in a social network after they have been approached. So why do they come to a social network in the first place?
8. Are most of the people in our business really that boring, or have nothing to say?
9. Are most of the people in our business really that shy or rude?
10. Are most of the people in our business really that unfriendly towards each other, envious of each other, intimidated by each other, not care about each other, or are afraid of each other?
11. Are most of the people in our business really that fucked up?
(Help me out here folks, please. I can’t figure this out??????????)
Tags: adgabber, advertising, dysfunctional-social-networks
Views: 12
Replies to This Discussion
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Permalink Reply by Buddy 'Friendly' Wachenheimer on
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(Help me out here gabbers, please. I can’t figure this out??????????)
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Permalink Reply by J.S. Gilbert on -
1. Perhaps many beleive they will be discovered here, like Lana Turner was at Schwabb's Drug Store or it could be that many of the folks that join here are the same people that always meant to ask someone to the prom, but didn't sum up the courage.
2. Perhaps many of the people in our business beleive that if they keep their mouths shut they may perhaps be thought of as fools, but by opening their mouths, they'll remove all doubt. Sometimes it's about the poser or posee mentality. Or it might be that folks from the ad world can't pick up 6 year old boys very easily here.
3. They are all busy playing Nintendo or PS3 or XBox and listening to Ipods while texting at the same time. Now, to me that's some heavy duty communicating. Being dimwitted as I am, I usually work in a quiet atmosphere, one that's conducive to paying attention to the task at hand. Hard to believe I wasn't raised by the nuns, huh?
4. I'd like to say they all have something better to do, but I doubt that's it. Perhaps it was said best by the Little Red Hen, who couldn't find anyone to plant the wheat or tend to the wheat or cut down the wheat or grind it into flour or make dough or bake the bread, but always had people to show up to eat the bread.
5. Most of them have uncooperative avatars.
6. Looking for the Lucky Charms Leprachan. Not here? Guess I'll move on? (sounds plausable)
7. I believe people come here becuase they can. It's free and what the heck. It might just mean that the form of social network is still too timmature and needs to be refined, along with the attitudes of those who frequent them. I imagine I have thousands of friends in my various networks and yet nobody has offered to pick me up at the airport or help me get rid of the blood stains on my carpet. (Isn't that what friends are for?)
8. Yes
9. It would appear that many seem to gravitate towards having distinct and smaller circles that serve various functions. This appears to be the case with some people I know, who have their "hanging out on the weekend with guys I wwent to high school buddies", and their "people I know who dig Franz Kafka and Dweezil Zappa" and their "people I hang out with when I need a favor" and the "people I hang out with becuase I gotta for work."
Remember thugh that fear of public speaking is still the number 1 fear in the U.S.
10. It would appear that "community" is different for us all, largely based on where we are, who's doing the inviting and what's being served. AS a former ADDY Awards Chair for the San Francisco Bay Area, (a volunteer position) everytime Itried to get a favor, ti seemed like they wanted to charge a premium. Yet, when I spoke to some of the other AAF people in Kentucky, Texas, etc., they had tons of people rallying to help them plan and execute events. They got food practically donated and I got loser chefs trying to sell me frozen chicken breast lunches for $60 per head. I can only imagine that in New York it's about the same. Perhaps a lot of people here simply are asking themselves "What am I doing here?"
11. Strictly speaking for myself - yes.
There are many reasons why I prefer hanging out with cats and dogs to haning out with most people. Buddy only mentions a few here.
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Great respond JS! You are a pearl amongst the swine.
BTW, what did I forget to remember? What other dysfunctional traits did I leave out? Nows the time to air the dirty laundry.
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Permalink Reply by Steve Hall on -
Buddy. I have to day, fascinating topic! And so dead on. I see it on Adrants where I write all kinds of stories about the industry's work. You'd think people who worked on the stuff would have something to say about it but no. Everyone lurks. Perhaps it's the fact the ad and marketing industries are all about delivering the perfectly crafted message. Participating in a forum conversation is uncontrolled so perhaps people feel they don't want to start a conversation they can't completely control. This is very much worth exploring.
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Permalink Reply by J.S. Gilbert on
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What else? Oh so many things and yet...
hmmmm, let's see Oh, I write articles about our industry, some on very touchy topics and many in publications with wide readership. At the end of the articles I usually get a byline which often includes my email address. You would be amazed at just how few emails I ever receive. Not even to get an email calling me a moron or disagreeing with me or saying right on Jackson for telling it like it is.
I could go on, but whose going to pay attention or even care? Look at how few people will probably respond to this thread. How tough is it to clack a few words on a keyboard? Or maybe that it's that everything I type out will be here forever on my permananet record. Whcih may hurt me if I ever decide to run for Ex Checker.
Trust me, if my dog had an an opposable thumb or two, she'd be typing on here, and she's not even pedigree.
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""""I could go on, but whose going to pay attention or even care?""""I DO. I'M GUILTY ON BOTH COUNTS. Type on, go on, please.
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"""I write articles about our industry, some on very touchy topics and many in publications with wide readership. """"
JS, please email those article links to me so I can check them out. Then I'll tell you right on or right off Jackson myself.
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Permalink Reply by Ryan Csolak on -
I think its the fact that doing anything out of the ordinary, routine, everyday life takes effort and motivation.
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... which most of the lazy people in our business do not have
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Permalink Reply by tobin on -
Sorry Buddy, but I think it's us.
Everyone seems to be agreeing all the time.
No lively banter to draw people into the conversations.
Let's light a match under it.
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We are our worst enemies, pal.
****[Stacks up a small pile of dried grass, puta a layer of small twigs over it, then puts another layer of bigger sticks, throws a pint of gas over the pile...light it Tobin while I get some marshmallows, a cord of wood, and several gallons of gas.] ****
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Permalink Reply by Fredrik Olsson on -
Because lots of advertising people are not really interested in what they are doing for a living.
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