Why are advertising social networks so dysfunctional?
1. Why do the vast majority of the people in these networks end up as lurkers? Most of the people in our network do not actively or consistently participate.
2. Why don’t these networks attract more people from our business? Social networks attract just a minuscule fraction of the entire population of the people working in our industry.
3. Why do only a few people out of the total population have anything to say? We are in the communication business, why don’t we know how to communicate with each other?
4. Why do only a few people out of the total population actively post or comment on other people’s posts or profiles? There are thousands of members, but only a few posts with a few comments.
5. Why do only a few people out of the total population make friends or network in a social network of their peers?
6. Why do only a few people out of the total population stay, while most just stop by for a while, then move on, or rarely check in from time to time?
7. Real life operates one way, and virtual life operates another, why is that? For example, in real life when you say hi to someone, or welcome someone, or make the first move to speak with someone, they will usually respond to you. Not true here. People will often avoid contact in a social network after they have been approached. So why do they come to a social network in the first place?
8. Are most of the people in our business really that boring, or have nothing to say?
9. Are most of the people in our business really that shy or rude?
10. Are most of the people in our business really that unfriendly towards each other, envious of each other, intimidated by each other, not care about each other, or are afraid of each other?
11. Are most of the people in our business really that fucked up?
(Help me out here folks, please. I can’t figure this out??????????)
2. Why don’t these networks attract more people from our business? Social networks attract just a minuscule fraction of the entire population of the people working in our industry.
3. Why do only a few people out of the total population have anything to say? We are in the communication business, why don’t we know how to communicate with each other?
4. Why do only a few people out of the total population actively post or comment on other people’s posts or profiles? There are thousands of members, but only a few posts with a few comments.
5. Why do only a few people out of the total population make friends or network in a social network of their peers?
6. Why do only a few people out of the total population stay, while most just stop by for a while, then move on, or rarely check in from time to time?
7. Real life operates one way, and virtual life operates another, why is that? For example, in real life when you say hi to someone, or welcome someone, or make the first move to speak with someone, they will usually respond to you. Not true here. People will often avoid contact in a social network after they have been approached. So why do they come to a social network in the first place?
8. Are most of the people in our business really that boring, or have nothing to say?
9. Are most of the people in our business really that shy or rude?
10. Are most of the people in our business really that unfriendly towards each other, envious of each other, intimidated by each other, not care about each other, or are afraid of each other?
11. Are most of the people in our business really that fucked up?
(Help me out here folks, please. I can’t figure this out??????????)
Tags: adgabber, advertising, dysfunctional-social-networks
Views: 12
Replies to This Discussion
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Permalink Reply by Buddy 'Friendly' Wachenheimer on
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Hey baby, can I put my finger in your belly button?
I guess so.
Hey Buddy, that's not my belly button.
That ain't my finger either, baby.
(As usual J.S., great points! I think I catch your drift.)
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Permalink Reply by curly on -
Lack of an opinion, laziness, indifference, i think these words should answer most of the questions.
Oh and yes there are plenty of rude and shy people in the business although i have had the fortune of meeting some outrageously sweet/kind people too.
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Curly, why does lack of an opinion, laziness, and indifference exist with ad people who are paid for opinions, hired for there passion, desire, drive, and point of view?
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I agree on both counts.
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Permalink Reply by Ben Watson on -
I think this explains everything wrt dysfunctional.
If the above embed doesn't work, check it out at my blog (not a spammy link - a sincere pointer to why things might appear dysfunctional sometimes)
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That it do Ben. Sadly, that it do.
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Permalink Reply by Michael Loftus on
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Wow. Can we really forgo the idea that social means "all of us", in order to stop making sense. Can not logic and soul occupy the same space at the same time?
To not function as expected presages to not know what lies ahead, yet monkey see monkey mash is potatoes for all.
Four thumbs up should you choose to enable such, Buddy.
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What do I get for three thumbs up, pal?
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BINGO!
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That would be correct.
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Celebrate your dysfunctions rather than trying to cure them. MAKE SENSE?
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