Did the iPod kill local radio, or just its spirit?

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Permalink Reply by Buddy 'Friendly' Wachenheimer on November 21, 2008 at 9:03am

Hmmmmmmmmm, I wasn't aware that local radio was dead. Is it really?

Sure, local radio has lost some listeners, market share, and advertisers, but trust me, radio isn't going anywhere, yet. There is room in the market place for many mediums, just like there is always room for another lure in a fisherman's bait box. Ya never know what the fish are going to be biting on, or when, or where.

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Permalink Reply by Michael Fanning on November 21, 2008 at 11:41am

I agree this isn't a wake, and no doubt local radio is alive and functioning by relative cpm standards. The question is its spirit dead, and what are/were the causes? There is absolutely room for many mediums and we are enjoying the greatest degree of media bloom of any generation to date. But specifically in the case of local radio, the fisherman's box is increasingly filled with red, green and blue lures supplied by army suits rather than navy captains. We had to accept black or beige rotary phones, the iPod, other MP3's players, sat and streaming radio all give us other choices and voices. So in the bigger ocean, does local radio have the spirit (and leadership/ownership) to switch bobbers and add other lures as the fish evolve?

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Permalink Reply by fatninja on November 21, 2008 at 4:42pm

http://www.fatninja.com/blog/2008/11/19/high-school-madagascar-back...

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Permalink Reply by fatninja on November 21, 2008 at 4:44pm

Sorry I didn't mean to paste that link above there.

I have Sat radio in my car but I even find myself listening to free podcasts most of the time. I like how I can pick and coose exactly what and when I listen to my infotainment.

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