How would you go about getting some sort of a "subversive", indirect sponsorship for an slightly illegal event which would definitely be seen by millions and provide immeasurable amounts of WOM and guerrilla marketing advertising?
I mean, say someone wanted to approach Adgabber with a "deal" about base jumping off the Sears Tower in an "ADGabber" shirt...knowing CNN/FOX/ABC and venues like YOUTUBE would be running clips of said event...
Would you do it?