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Please critique this idea,

I am directing five 30 second ads for a personal injury law firm, in NYC. The idea I came up with is to use mimes on a all white studio with all white props to perform a scenario where someone could get injured it. For instance, a slip and fall accident; what would a mime do to make this look, both, catchy and convincing? While the mime performs, the voice over of the host, in simple words describe the visual. Then, the host, briefly speak about the law firm and invited the viewer to call.

For production, ideally I would like to do it all in one take. We start with the host, at an outside NYC location, he speaks, the camera pans to the host's right side and reveals the white set, where the mimes are performing what the host speaks, this set will appear as indoor. We only see the white walls and props with the mimes.

What are your thoughts to such a concept for the type of client and audience?

Thank you and best regards,
Roman
518-961-2725
www.romanjaquez.com

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Replies to This Discussion

Roman, Great idea. Sounds a lot like Apple's current campaign versus Bill Gates, PCs and Microsoft with a monochromatic set and a dry, understated, elegant script. Great concept.

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