Creative Directors Club

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Comment by Robert Tucker on December 20, 2010 at 5:49pm

Hi ken, it's always a project to educate a client on brand awareness isn't it? Either they get it or they don't.

Comment by Ken Church on December 14, 2010 at 2:57pm

Help me out. Tell me again how to convince my client who is balking at any branding advertising that they can not measure by results. We are so close but they fall back on the coupon sheets we drop in the newspaper they can count the coupons etc. One medium that will be good for them is spots in the movie theater. This is out side of the comfort zone. Any good ideas to sell the benefits of increased brand awareness?

Comment by Pete Rabot on November 9, 2010 at 5:14pm

What's going on with the water bubble design on this site?

Comment by Robert Tucker on November 9, 2010 at 3:47pm

Nice article by David Armano - http://ho.ht/26 RT@HarvardBiz The Anatomy of a Movement http://s.hbr.org/du9nMJ #!/armano

David Armano is Senior Vice President at Edelman Digital, the interactive arm of global communications firm Edelman.

Comment by Ken Church on June 29, 2010 at 1:14pm

We used to call them, "paste up artists" what do we call those people who prepare the files for publication today? Graphic designer can't be the right term. What do you think?

Comment by Rich Romig on November 10, 2009 at 12:12pm

Hey all...new guy here -- and on a rare (thankfully) slow business day to boot. Wanted to post on a topic that every now and again rears its head, especially in terms of mentoring creative staff and giving timely performance reviews. It's based on something an old CCO of mine used to say all the time, and I paraphrase to remove choice expletives: "You'll never get the best creative work from your staff unless you're a complete bastard to them; you do them a disservice by trying to be their friend." Now, I know what this person was getting at, and how being tough and decisive when you need to is critical -- but I've always wondered how other creative managers felt about that philosophy.

Comment by Steve Olenski on September 25, 2009 at 10:49am

Hi everyone, boys and girls of all ages... my name is Steve and I am a Scorpio. Here's me in a nutshell, a large nutshelll

My passion, my energy, my drive and my enthusiasm is true, real and undeniable. I don't drink, smoke or use drugs. I don't begrudge anyone who does however... it's just that's not me. The high I get from creating, writing, conceptualizing and destroying a pepperoni pizza is palpable. And no drug, man-made or otherwise could EVER duplicate, replicate or imitate the feeling and sensation that is derived from that.

Comment by Anthony ORourke on September 23, 2009 at 3:58am

New to the club!

Hi All,
Just thought I would introduce myself, I am a digital art director from Ireland and I have set up my own blog, which will be looking at all that is new/viral on the web, even if it is a tv ad that has gone viral or if I think it has the potential to be a great digital campaign it will be there, so check www.anthonyorourke.ie when you get a few spare minutes!

Comment by M.M. McDermott on September 10, 2009 at 1:49pm

You don't need "on" OR "by". It reads fine without, and the meaning's not lost. It's preference, really. I always err on the side of succinctness.

Technically, you don't need that comma in there either. The comma's only necessary if you had an independent clause that followed.

Sorry, I did a stint as a HS English teacher.

Comment by Ken Church on September 10, 2009 at 1:37pm

Need grammar experts. I say this sentence is clumsy, I don't like the word (on) seems to me it should be (by). Am I right and why? " I changed the names to not look like I am promoting the agency on line. Not that you lot care about that. Here is the line, "Hotshot advertising is a full service advertising agency, specializing in franchising, and has built its success (ON) helping clients find their customers shiny object. Gimme some ammo on this. Unless I'm wrong again.

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