Corporate Video

What's the right price to create a corporate video. 2-4 minutes long.

Replies to This Discussion

Permalink Reply by jakestarkey on September 5, 2008 at 9:43am

Depending on what part of the country/world you live in, I've seen pricing from $750 to $2000 per finished minute.

So a 10 minute corporate video could run between $7500 to $20,000. I find that when bidding creating a flat fee type model such as the above works better then trying to price per hour, most buyers do not understand what all goes into a video and thus do not like the length of time it takes to complete a project.

Hope this helps, let me know.

Jake
jake@mediariotpro.com

Permalink Reply by Kenneth Waldron on September 5, 2008 at 8:55pm

That's about what I've been charging, I thought maybe I wasn't charging enough because of the amount of time I'm putting into them.

Thanks for the feedback

Permalink Reply by Michael Durwin on February 21, 2009 at 6:24pm

It could be that you're spending too much time on it or your profit margin expectations are too high?
I don't exactly agree with Jake, above. I don't see where he's taking into account the cost and time to shoot, additional expenses such as stock video, audio, or images, hiring talent. There are alot of factors to think about. I do agree with him that a flat cost is best, but I'd need to know the elements required for the piece. There's also the matter of the client. Certainly Microsoft can afford more than a start-up. Not to mention their expectations on how much revenue the video should generate.

Permalink Reply by Silas Gøttler on May 9, 2009 at 3:14am

The price would actually be the same in Denmark. Interesting, given the fact that marketing budgets in US and DK are not at all similar.

Permalink Reply by Corrina Lewis on July 29, 2009 at 3:43pm

We did a corporate video this year and used a WONDERFUL production agency called Touchpoint Strategies. Our total cost for shooting our facilities overseas (by an independent Chinese vendor) and combining it with the footage we shot here in Columbus...right around $20k. The video was just short of 5 minutes. If you are interested in seeing the video, let me know!

Corrina Lewis

Permalink Reply by Kenneth Waldron on July 29, 2009 at 7:28pm

I would be interested in seeing what the video... it seems more and more clients are asking for this. Internal communications seems to be pretty big right now, gotta keep what employees you have left, happy.

Permalink Reply by Corrina Lewis on July 29, 2009 at 3:44pm

Apparently this is an old issue. Getting a little over-excited...a new AdGabber here :o)

Permalink Reply by Awarded Filmmaker wants NRI fund on August 22, 2009 at 12:04pm