Discuss the principles of effective communication as laid out in the book "Made To Stick: Why Some Ideas Survive and Others Die". Share the sticky campaigns you come across, whether they're simply, unexpected, concrete, credible, emotional, or in sto
Website: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
Members: 11
Created By: Hashim Warren
Latest Activity: Jun 5
Started by Elke. Last reply by Jarrett Carter Jun. 9, 2007.
Started by Hashim Warren May. 17, 2007.
Spread the word. Get your own AdGabber badge for your website or MySpace page. (Get Code)
© 2008 Created by Steve Hall
You need to be a member of Made to Stick Book Discussion to add comments!