Made to Stick Book Discussion
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Discuss the principles of effective communication as laid out in the book "Made To Stick: Why Some Ideas Survive and Others Die". Share the sticky campaigns you come across, whether they're simply, unexpected, concrete, credible, emotional, or in sto
Website: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
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Bitten is sticky 2 Replies
Started by Elke. Last reply by Jarrett Carter Jun 9, 2007.
Made to Stick Cliff Notes
Started by Hashim Warren May 17, 2007.
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