The Institute For Advanced Practices In Advertising

Information

The first public policy virtual think tank dedicated to the definition and promotion of best practices in the global advertising industry.

Website: http://www.iapia.org
Members: 65
Latest Activity: Sep 12, 2011

ADVERTISING PRACTICES HAVE REMAINED VIRTUALLY UNCHANGED SINCE THE INVENTION OF TELEVISION.

The Age of Advertising is coming to a close. As we enter the Post Advertising Era, new skills will become critical in mastering new technologies. The successful deployment of these new skills will become of critical importance in the global marketing of products and services.

The Institute For Advanced Practices In Advertising has been established to define those methodologies that will motivate the consumer’s decision to purchase, even as the persuasion powers of traditional advertising are in decline.

Once defined, these methodologies must be taught and ultimately put into practice, universally. This is the work of the Institute. We invite you to join us.

Discussion Forum

Let it begin with us. 22 Replies

Started by Harry Webber. Last reply by Harry Webber Mar 7, 2009.

Branswers.com 4 Replies

Started by Mary Baum. Last reply by Stephen Coupland Mar 6, 2009.

Taking IAPIA from an Idea To A Reality. 20 Replies

Started by Harry Webber. Last reply by Harry Webber Sep 5, 2008.

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Comment by Roger M. Christian on March 3, 2010 at 3:35pm: Hello,

Advertising commission rate 30% for those ads for Paris Night Life ( NightLife ), RMC .

All the bests,

Roger M. Christian
Ithaca, New York
salsadanza@aol.com