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Interactive Marketing Consultant

Latest Activity

Adrian updated their profile Sep 3, 2011

Adrian updated their profile photo Sep 3, 2011

Adrian is now friends with Craig Elimeliah and Carmen Slack Nov 5, 2009

Profile Information

Personal Site/Blog: http://www.linkedin.com/in/adriangarcia

Interests: Digital Marketing

About Me: • Results-oriented marketing & advertising professional with regional experience in US Hispanic and Latin America
• 12 years working on marketing strategies and client services in agency environment
• Team leader, strategic thinker & creative problem solver
• Manage multidisciplinary teams: Definition of staffing/resource needs: selection & management of internal employees. Responsible for meeting revenue, profit and resource utilization goals.
• Lead industry trends presentations, for both agencies and client’s needs.
• Partner with clients to develop digital marketing solutions
• Proposal development of projects, involving client business knowledge, needs and expectations
• Develop partnerships and agreements with third parties, including the selection and management of external resources.
• Ability to be both strategic and tactical, while capable of rapidly acquiring specialist skills and knowledge in minimum time.
• Plan and coordinate several multicultural strategic projects and interactive regional campaigns, including branding, awareness and qualified leads collection, based on media, ad network strategies, contextual advertising, SEM, SEO, Affiliate, Email marketing, PR, regular & rich media campaigns.
• B.A. in Journalism

Areas of Expertise: • Interactive Strategy Consultant
• Team Leader
• Agency Relations
• US Hispanic & LatAm digital marketing
• New business development
• Contract negotiation skills
• Mobile Marketing
• Solid communicator: written and verbal speech; facility to relate to all levels of management, staff, and customers

Current Company: Latin3

Position: Group Account Director

Position Responsibilities: • I am currently leading the Strategy & Client Services Department at Latin3 managing a team of solid professionals in different countries. My main focus is building relationships with new clients and strengthening existing ones.
• In addition, I am at the forefront of the processes, the organization and the coaching of the department, including Country Managers, Account Directors and Account Managers.
• The Strategy & Client Services department at Latin3 is focused on selling and establishing long term relationships with clients by planning digital marketing strategies based on a deep understanding of the client business and the online consumer’s behavior within the category.
We monitor the daily implementation of tactics, analyze the metrics of digital executions and project implications that help optimize campaigns to achieve branding and performance objectives.
Basically, we understand how consumers experience brands and how to provoke actions with it. We are very close to our clients, helping their brands grow.
• Feel free to contact me at agarcia@latin3.com

Industry: Interactive Marketing

Company Description: Latin3 is the premier provider of “Exponential Marketing” services in Latin America and the U.S. Hispanic markets. For more than 10 years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3’s unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards and FIAP and got shortlisted at Cannes Cyberlions.

Company Website: http://www.latin3.com

Work History: Latin3: February 2008 – May 2011 (3 years 4 months)
Account Director
• Developed a new Result Oriented team focused on performance clients, like General Mills, Discovery Channel, AT&T, BBC, Wachovia, Terra, Lexicon...
• Led agency team to create & execute client marketing programs to increase accounts by 500% in revenues (one account in particular by 900%). Collaboration included strategic account planning; research & branding, interactive marketing, on-line advertising, newsletters; promotions; & partnership campaigns.
• Partnership with clients based on long term strategies.
• Established commercial targets for on-line channel.
• Conversational marketing strategies co-creation for General Mills’ US Hispanic existing programs.
• Mobile Marketing pitches and IVR strategies direction for US Hispanic and LatAm clients.
• Managed the evolution of the customer on-line relationship through the definition and strategy coordination for design, and delivery of improvements in site & usability, product placement and functionality.

Latin3: August 2006 – February 2008
Senior Account Manager
• Account coordination and marketing strategy for different US accounts, focusing on Hispanic market, like General Mills, Cingular, Terra, Lexicon and Discovery Channel.
• Traveled to the region to present marketing strategies and to do new business.
• Identified and delivered ways of promoting on-line services to customers and increasing awareness and on-line activity.
• Developed and executed strategy to continue or expand involvement with the client.
• Resolved problems and business situations within scope of authority, involving others as needed to maintain a professional image of the company.
• Researched on different industries in order to do competitive and benchmark analyses for diverse consulting projects and pitches.
• Assisted with plans or completed projects, depending on the scope, complexity and business needs.
• Monitored fiscal reports and issues, providing optimization & recommendations.
• Educate and train internal and external clients in all phases of the project.

E-volution - Microsoft: July 2003 – August 2006
Account Manager
• Developed account maintenance for the region’s 4 subsidiaries (Microsoft Colombia, Microsoft Ecuador, Microsoft Perú, Microsoft Venezuela).
• Traveled to the region to develop and coordinate service projects.
• Orchestrated sales and marketing strategy consultancy to manage account needs.
• Interfaced with delivery teams throughout the engagement lifecycle to address issues and ensure high customer satisfaction.
• Defined a number of proposals to sell software tools, turning the web into an asset.
• Developed continuous interaction with the Microsoft Managers and a permanent search directed to satisfy the regional managers’ needs.
• Project leader, managed editorial, programming and designing resources.
• Scorecard and metrics analysis

Buenos Aires Port: July 2002 – July 2003
• Public Relations
• PR Intranet Direction
• Responsible for intranet strategy and communications throughout
• Coordination of web strategies
• Trained internal client in internal communication

Internet URL: September 2000 – February 2002
Senior Editor
• Interneturl.com.ar, Guíadelprofesional.com, Netdev.com.ar
• Content coordination for different sites and multimedia products of the company
• Redesigned the web structure in order to generate a value return, proposing e-marketing strategies for every audience and market product, complying with the company policy.
• E-learning direction
• Newsletter coordination

Aventurarse.com: April 2000 – August 2000
Editor
• Latin-American internet project of tourism, adventure sports, and ecology
• Community section Direction
• Contents production and edition
• E-commerce

M.O.S.P.: August 1998 – January 2000
Editor
• Media coordination: Graphic, Radio and TV
• Institutional and press content producer

Graduation Year: 1999

Academic Institution: Universidad Nacional de Lomas de Zamora

What Services Can You Offer Adgabber Members?: Consultancy

What Services Are You Looking For From AdGabber Members?: Consultancy

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At 8:22am on December 18, 2008, Jean-Yves Landry said…: Hello ! :) I would like to welcome you to the AdGabber network and I hope you are getting all the contacts that you want here. I invite you to check out the Forum and the Groups. You should find all the support that you need there to get you going on AdGabber.

See you around and don't forget to add me as a friend ! I am looking to hear from you !

Jean-Yves Landry
President of Big Organic Network