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Alan Maites
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Head East For Creative Inspiration
http://blog.robinsonmaites.com/?p=1576
Status posted by Alan Maites
What a Marketer Can Learn from a Beauty Pageant
As regular readers of the RandM blog can tell you, Robinson & Maites art director Ashley Bradarich won the Miss Illinois USA 2010 pageant the weekend of November 21st. In a year when Chicago saw an almost endless string of competitive disappointments, this was one heck of a breath of fresh air ... much like Ashley herself.It seemed as though the Cubs and Sox were pretty much headed south before the summer heat and humidity got to the Midwest. Oh sure there were flashes of brilliance and…See More
Blog post by Alan Maites
vipin left a comment for Alan Maites
happy birthday sir...
Office Depot’s Dog Of A Promotion
This Dog Is SmartThis promotion is not.Small businesses are like stray dogs. That’s what Office Depot seems to be saying with the theme of their current promotion: “Adopt A Small Business Contest.” And that’s just the most noticeable of all the marketing mistakes in this dog of a promotion.Today, many large businesses are targeting small business customers. Some of them make mistakes; it may be because they’re just learning how to approach this market. But as a retailer with a long record of…See More
Blog post by Alan Maites
Pharma Marketing Progress and Problems
It’s good to see that a leading voice in marketing is thinking along the same lines as I am. On April 17 I posted “Pharma Marketing: Too Much ‘Me Too.” The May 11 issue of Advertising Age ran a lengthy article headlined titled “Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media.”The article’s key points include:• Pharmas increased measured spending on internet media 36% to $137 million in 2008.• Pharmas’ preferred social media include blogs, Twitter, YouTube.• Fear of FDA…See More
Blog post by Alan Maites
What’s Next For TV Advertisers?
Over the past few months, we’ve witnessed a perfect storm of news about radical changes in how TV programming is delivered to viewers. For example:• The rise of Hulu.• YouTube delivering Sony’s full length movies and tv shows.• Adobe Flash available for television.• The introduction of mobile TV service, and more.What does it all mean to the advertisers? To the cable, ISPs, and telcos? To consumers? We don’t have the answers, but we do have some of the questions that TV advertisers should be…See More
Blog post by Alan Maites
Profile Information
- Personal Site/Blog
- http://blog.robinsonmaites.com
- About Me
- 2 businesses, one a marketing agency the other a marketing consultancy serving the M&A and corporate development worlds.
- Areas of Expertise
- Strategic Planning, direct, digital, promotion
- Current Company
- Robinson & Maites ; Marketing Valuation Partners
- Position
- President
- Company Website
- http://www.robinsonmaites.com
- Academic Institution
- Stony Brook University
Alan Maites's Blog
What a Marketer Can Learn from a Beauty Pageant
It seemed as though the Cubs and Sox were pretty much headed south before the summer heat and humidity got to the… Continue
Posted on December 2, 2009 at 10:36pm
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Posted on July 10, 2009 at 9:06pm
Office Depot’s Dog Of A Promotion
This promotion is not.
Small businesses are like stray dogs. That’s what Office Depot seems to be saying with the theme of their current promotion: “Adopt A Small Business Contest.” And that’s just the most noticeable of all the marketing mistakes in this dog of a promotion.
Today, many large businesses are targeting small business customers. Some of them make mistakes; it may be because they’re just… Continue
Posted on July 3, 2009 at 6:01pm
Pharma Marketing Progress and Problems
It’s good to see that a leading voice in marketing is thinking along the same lines as I am. On April 17 I posted “Pharma Marketing: Too Much ‘Me Too.” The May 11 issue of Advertising Age ran a lengthy article headlined titled “Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media.”
The article’s key points include:
• Pharmas increased measured spending on internet media 36% to $137 million in 2008.
• Pharmas’ preferred social media include blogs,… Continue
The article’s key points include:
• Pharmas increased measured spending on internet media 36% to $137 million in 2008.
• Pharmas’ preferred social media include blogs,… Continue
Posted on May 21, 2009 at 9:44pm
What’s Next For TV Advertisers?
Over the past few months, we’ve witnessed a perfect storm of news about radical changes in how TV programming is delivered to viewers. For example:
• The rise of Hulu.
• YouTube delivering Sony’s full length movies and tv shows.
• Adobe Flash available for television.
• The introduction of mobile TV service, and more.
What does it all mean to the advertisers? To the cable, ISPs, and telcos? To consumers? We don’t have the answers, but we do have some of the… Continue
• The rise of Hulu.
• YouTube delivering Sony’s full length movies and tv shows.
• Adobe Flash available for television.
• The introduction of mobile TV service, and more.
What does it all mean to the advertisers? To the cable, ISPs, and telcos? To consumers? We don’t have the answers, but we do have some of the… Continue
Posted on April 28, 2009 at 11:09am
Comment Wall (1 comment)
- At 7:03am on October 7, 2009,
vipin said…
- happy birthday sir...
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