I've been writing professionally for about 20 years. For the last 8 years I've been writing direct mail and direct email marketing materials. Lately I've been dabbling in some creative direction as well. I'm also exploring ways to bend the genre of creative/literary nonfiction.
Areas of Expertise
Direct Marketing
Creative Marketing Strategy
Feature Writing
Newsletters
Book Reviews
Current Company
Capital One
Position
Senior Copywriter
Position Responsibilities
Develop creative strategy
Generate creative concepts and blow them out into direct mail packages or emails
Develop creative rationales for our concepts
Present concepts and work, and collaborate with customers to get job done