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Beeler
Beeler
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  • Hazlet, NJ
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Online Technical Forum - Sep. 2, 2009: Turning Ad Product Innovation into Revenue

Register today: http://www.admonsters.org/ws/ws-us-04.phpTo continue to capture advertisers' interest, agencies and publishers need to develop more creative and innovative ad products. Ad products that deliver impact. Ad products that provide sales with something exciting to pitch to clients.Ad products that can be quickly brought to market. Ad products that enhance the brand of the publisher as 'innovation leaders' in the…See More
Blog post by Beeler Aug 25, 2009
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A Three Prong Approach to Monetizing Inventory

Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can’t sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it’s a sweeping generalization, but most publishers continue to struggle with getting CPMs that they feel they deserve or need to operate and if their efforts to sell inventory fails, the remnant CPM level is frighteningly lower than what they were hoping for. The disparity is rarely…See More
Blog post by Beeler Jul 29, 2009
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AdMonsters announces free passes, travel assistance for upcoming US Publisher Forum

AdMonsters, a professional association for online ad operations professionals worldwide today announced a "pay what you can" pricing model for its 21th US Publisher Forum, August 16-19, 2009, in Portland, Oregon. Effectively, this means that the company will fully subsidize travel, hotel, and the conference for qualified attendees."This amazing opportunity for online ad operations leaders is only possible because of the strong support of our sponsors" said Bowen Dwelle, CEO and Founder of…See More
Blog post by Beeler Jul 8, 2009
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Profile Information

Personal Site/Blog
http://www.gotbeeler.com
Current Company
AdMonsters
Position
Vice President of Content & Media
Company Description
AdMonsters is the only professional association exclusively dedicated to leaders in online advertising operations and technology.
Company Website
http://www.admonsters.org
Graduation Year
1990
Academic Institution
Syracuse University

Beeler's Blog

Beeler

Online Technical Forum - Sep. 2, 2009: Turning Ad Product Innovation into Revenue

Register today: http://www.admonsters.org/ws/ws-us-04.php



To continue to capture advertisers' interest, agencies and publishers need to develop more creative and innovative ad products. Ad products that deliver impact. Ad products that provide sales with something exciting to pitch to clients.Ad products that can be quickly brought to market. Ad products that enhance the brand of the publisher as 'innovation… Continue

Posted on August 25, 2009 at 11:03am

Beeler

A Three Prong Approach to Monetizing Inventory

Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can’t sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it’s a sweeping generalization, but most publishers continue to struggle with getting CPMs that they feel they deserve or need to operate and if their efforts to sell inventory fails, the remnant CPM level is frighteningly lower than what they were hoping for. The disparity is rarely… Continue

Posted on July 29, 2009 at 9:22am

Beeler

AdMonsters announces free passes, travel assistance for upcoming US Publisher Forum

AdMonsters, a professional association for online ad operations professionals worldwide today announced a "pay what you can" pricing model for its 21th US Publisher Forum, August 16-19, 2009, in Portland, Oregon. Effectively, this means that the company will fully subsidize travel, hotel, and the conference for qualified attendees.



"This amazing opportunity for online ad operations leaders is only possible because of the strong support of our sponsors" said Bowen Dwelle, CEO and… Continue

Posted on July 8, 2009 at 11:26am

Beeler

Taking on Creatives

Creatives are for Creative People. That being said, perhaps Ad Ops doesn’t have to be like Laverne and Shirley and simply watch all the bottles go past. Perhaps this is another area where Ad Operations can look to add value to the company by utilizing two of its strengths: process and data.

More at http://www.admonsters.org/archives/2009/01/taking-on-creatives/

Posted on February 2, 2009 at 11:28am

Beeler

Planning the Launch of a Contract Management Application

In order to successfully launch contract management solutions, there are several key steps you need to take in order to execute successfully.

Read More here...

Posted on January 8, 2009 at 1:41pm

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