Account Planning and the BIG IDEA
For anyone who thinks it's more than research, thinks twice before using the word "insight" and is passionate about planning in general !
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Ben Watson
- Male
- Ottawa, Ontario
- Canada
- Blog Posts (2)
- Discussions (12)
- Events
- Groups (5)
- Photos
- Photo Albums
- Videos (4)
Ben Watson's Groups
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Account Planning and the…
19 members
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The Institute For Advanc…
65 members
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Non-Traditional & Altern…
407 members
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Ads of the World
559 members
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Creative Directors Club
403 members
Ben Watson's Discussions
What's up with online video advertising?
15 Replies
Started this discussion. Last reply by Christopher Baccus Oct 31, 2008.
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Creative juice, UX and mashups...
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Ben Watson updated their profile
2010 - for me it will be the year of great experiences and well lit paths.
Status posted by Ben Watson
Tomato left a comment for Ben Watson
Thank you for adding me as your friend. All the best to you and welcome to Singapore.:)
Fragmentation of Aggregation
Over the past few years, we have witnessed the emergence of a new trend that is ultimately driven out of the need for more consolidated access to data records, integration between disparate systems and the goal to provide users of systems with single access points that can share profile data across different service types.As we as users move to aggregate our feeds and integrate our desktop experiences, the emergence of new services vying for attention simply means we have an inverse trend of…See More
Blog post by Ben Watson
Ben Watson commented on Steve Hall's video
Clever. (the ad and the post :-)
Profile Information
- Personal Site/Blog
- http://www.bitpakkit.com
- Interests
- creative, film, technology, green IT, online advertising,
- About Me
- Mr. Watson is the Enterprise User Experience marketing lead at Adobe, where he is primarily responsible for elevating the user's status in the craft of enterprise platforms. He has spent many years working for companies like Yahoo!, Adobe (yes, this is his second round at Adobe) and Microsoft in senior product management and marketing roles for products such as Adobe LiveCycle, Adobe Flex, Microsoft.NET, as well as driving adoption and awareness of Web Services, AJAX and other standards and technologies related to development, security, and privacy. His work has ranged from being on tour with Bill Gates presenting to media and large audiences, working with Don Tapscott on the future of the connected car and defining the strategy for the world’s major advertisers and marketers to deliver ads on the Yahoo! Network. His work defining the strategy and delivery of media and technology solutions with various levels of government, education, law enforcement and media properties includes a broad portfolio of companies such as GM, Toyota, Sprint, Purina, American Express, Spin Magazine, Proctor & Gamble and Canadian brands such as Toronto Life, Fashion Magazine, Canadian Geographic, Bell Canada, Telus, MSN Sympatico and a few startups. His background in development technologies, software applications, media, advertising and design have taken him around the world, evangelizing technology, community and a connected life. In 2008, he was named one of the Top 10 Men in Social Media in Canada.
- Areas of Expertise
- Online media, video, advertising
Enterprise solutions, web services, SOA
Adobe technologies
- Current Company
- Adobe
- Position
- Enterprise User Experience
- Position Responsibilities
- User Experience
Product marketing
Community development
Product strategy
- Industry
- UX, technology, media, web 2.0, collaboration
- Company Website
- http://www.overlay.tv
- Work History
- Adobe - Principal Product Marketing Manager, Enterprise User Experience
First Peoples Plus - Vice President, Strategy and Business Development
Overlay.TV - Vice President, Marketing
Yahoo - Senior Director, Product Strategy
Adobe - Senior Director, Technical Evangelism (Product Management)
Microsoft - Director, Product Marketing
Key Media - Chief Technology Officer
Vickers and Benson - Account Director
- What Services Can You Offer Adgabber Members?
- Consulting or support for social media, video platforms, advertising platforms or creative workflows
- What Services Are You Looking For From AdGabber Members?
- Case studies, design, illustration, copywriting, flash
Ben Watson's Videos
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FTR - F&%$ the Recession
Added by Ben Watson
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Lest we forget
Added by Ben Watson
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How to be creative
Added by Ben Watson
Ben Watson's Blog
Fragmentation of Aggregation
Over the past few years, we have witnessed the emergence of a new trend that is ultimately driven out of the need for more consolidated access to data records, integration between disparate systems and the goal to provide users of systems with single access points that can share profile data across different service types.
As we as users move to aggregate our feeds and integrate our desktop experiences, the emergence of new services vying for attention simply means we have an inverse… Continue
As we as users move to aggregate our feeds and integrate our desktop experiences, the emergence of new services vying for attention simply means we have an inverse… Continue
Posted on September 16, 2009 at 7:08am
If product placement is blatant, why is it not clickable?
I will let the video below do the talking. Feel free to turn the Overlay off using the second button on the top left, but I propose that if product placement is going to be integrated into the storyline of a video then the advertiser should be able to assert that the video/product be clickable.
I love Black Eyed Peas, and I love this video - so I added a few links to the various CDs that I could find with Overlay.TV affiliate partners. Feel free to edit this video, share it, or add… Continue
I love Black Eyed Peas, and I love this video - so I added a few links to the various CDs that I could find with Overlay.TV affiliate partners. Feel free to edit this video, share it, or add… Continue
Posted on September 23, 2008 at 6:04pm — 2 Comments
Comment Wall (11 comments)
- At 12:21am on September 21, 2009,
Tomato said…
- Thank you for adding me as your friend. All the best to you and welcome to Singapore.:)
- At 9:23am on February 23, 2009,
Amber said… - Thank you for the ad.
- At 8:23pm on February 21, 2009,
Steve Cropper said… - Yes I do Ben. I play the sitar - very, very poorly! Ravi Shankar I ain't. But I love it.
- At 4:36am on November 19, 2008,
Anca Deac said… - Hey, thanks for the add.
- At 2:44pm on October 31, 2008,
Kelly Zimmermann said… - Hey thanks Ben!
- At 2:20pm on October 31, 2008,
Steve Hall said… - An AdGabber meetup at ad:tech would be great. I'm just not sure when. All my nights are full. Hmm. I'll need to think about that.
- At 6:35pm on September 24, 2008,
Christie Cordes said… - Hi Ben (thank you for the add) I look forward to networking with you~ Christie Cordes
- At 6:06pm on September 24, 2008,
E Milley said… - I think you the guy i want to talk to more regarding Brightcove.tv video rankings.
- At 12:55pm on May 14, 2008,
Jim Coffman said…
- Thanks for the kudos. I'm diggin' Overlay.tv as well.
- At 2:38pm on December 17, 2007,
Buddy 'Friendly' Wachenheimer said…
SEASONS GREETINGS PAL
Groups
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Ads of the World
559 members
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Non-Traditional & Altern…
407 members
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Creative Directors Club
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Copywriter Group
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Social Marketing Group
191 members
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