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Benin Brown
Benin Brown
  • Male
  • Kennesaw, GA
  • United States
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  • Joshua Wanyama
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  • Brett Hill
  • Desiree Richardson
  • HarvardGal
  • Buddy 'Friendly' Wachenheimer

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Latest Activity

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Samantha Hosler commented on Benin Brown's blog post 'ROI Driven Campaigns May Save the Day'
I think it is wise that companies are spending more money on social media than traditional media. Not only is it cheaper, but it is more measurable. Marketers can see what works and what doesn’t and make changes to their ad campaigns. Today,…
Apr 27, 2009
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This can be a great!

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This can be an awesome group as behavioral marketing is both the present and the future of online marketing. What are your ideas for how to make this group grow and work for you?
Benin Brown added a discussion to the group Behavioural Targeting Feb 22, 2009
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Benin Brown replied to Sampad Swain's discussion 'Widgets as Marketing tool' in the group Interactive Marketing Forum
I would say that it is a visually appealling and somewhat unobtrusive way to spread the word about one's website. I think that Myspace has yielded the most fruit for me in terms of the response to my site's widgets.
Feb 22, 2009
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Hip Hop and Advertising Group

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Educating, informing, and facilitating the exchange of ideas and information about the hip hop ad game. This is your outlet and community resource.See More
Benin Brown joined Michael Miraflor's group Feb 17, 2009
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Interactive Marketing Forum

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This group is for all those Interactive Marketing enthusiasts. This is an open platform for all those inquisitive minds out there.
Benin Brown joined Sampad Swain's group Feb 17, 2009
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Behavioural Targeting

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For those interested in Behavioural Targeting
Benin Brown joined Alain Sanjaume's group Feb 17, 2009
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AfricaZone

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A place where African Ad Professionals meet, share Experience and Knowledge
Benin Brown joined Adama BALLO's group Feb 17, 2009
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Benin Brown is now friends with Buddy 'Friendly' Wachenheimer and Brett Hill Feb 17, 2009
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ROI Driven Campaigns May Save the Day

From the Pamoja Media BlogIt has been a recurring theme since mid 2008, large corporations announcing forecast reductions and losses. Amidst this climate, the ad industry has also had its fair share of grim announcements.But the silver lining for the ad industry may be ROI intensive ad campaigns. So while marketing departments may be cutting back on ad dollars, they are still going to be…See More
Blog post by Benin Brown Feb 17, 2009
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Benin Brown updated their profile Feb 17, 2009
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Benin Brown is now a member of AdGabber Feb 17, 2009

Profile Information

Personal Site/Blog
http://pamojamedia.com/blog
Interests
africa, advertising, branding, creative, media, digital, interactive
About Me
Benin is one of the principals of African Path, along with the founder, Mr. Joshua Wanyama.

In August of 2008, Benin Brown and Joshua Wanyama co-founded Pamoja Media (www.pamojamedia.com), which is the first online ad network dedicated entirely to an African audience. Pamoja Media has been experiencing phenomenal month over month growth and has a capacity of well over 30 million monthly impressions for its advertisers.

Pamoja Media serves banners on the pages of Africa's most prominent sites, you can find a listing at www.pamojamedia.com/blog/publishers. For more information on how to get your message in front of over 2.4 million eyes monthly , who are interested in your offerings, contact sales-at-pamojamedia-dot-com .

Benin "Mwangi" Brown has also been the editor of the Cheetah Index, an African Path Network site that focuses on issues affecting entrepreneurs in Africa since 2007.

Professional Background

Benin's professional background includes trade finance, business to business sales, and entrepreneurship.

Past Volunteer Positions

* Benin is a volunteer writer for Global Voices. There he surveys African business web logs (blogs) and then write periodic reviews summarizing what Africa's entrepreneurs are discussing online.

* Benin "Mwangi" is also a volunteer Op-ed journalist for Kenya Empowerment News. His responsibilities are to write articles which highlight the achievements of Kenyan business people in America.

Education

Benin earned his B.S. in Economics from Morehouse College in Atlanta, GA in 1999. He also studied abroad in the field of International Finance at Cape Coast University in Ghana.
Areas of Expertise
Digital and interactive campaign management. Ad sales.
Current Company
Pamoja Media
Position
Co-Founder
Position Responsibilities
My responsibilities entail managing and acquiring new campaigns.
Industry
Online Advertising
Company Description
Pamoja Media is the premier vehicle for marketers looking to reach an African online audience globally. Previously, marketers both on the African continent and in the Diaspora have had a hard time connecting with the diverse African audience.

Our success relies on delivering key advertising to the right audience on the right portal at the right time. By using sophisticated and industry leading network technology from Adify Corporation of California, USA; Pamoja Media has been able to set up a robust network that brings together some of the leading African media houses and the top-of-the-line niche sites. Our publishing partners have been carefully preselected to ensure the highest quality traffic for our advertisers.

While technology is essential, customer service is necessary to ensure success to any marketing campaign. Pamoja Media strives to answer the needs of both our advertisers and publishers with dedicated account and publisher managers who monitor the system to ensure that both parties maximize on their investments. Our clients depend on Pamoja Media for planning, buying, creative services and marketing solutions.
Company Website
http://www.pamojamedia.com
Graduation Year
1999
Academic Institution
Morehouse College, Atlanta, GA
What Services Can You Offer Adgabber Members?
We can handle the digital portion of your campaigns. We would manage the selection and deployment of your creatives onto the top online brands targeting African Americans and Africans.
What Services Are You Looking For From AdGabber Members?
We are always on the look out for new online publishers that cater to our target demographic. Additionally, from time to time we outsource creatives.

Benin Brown's Blog

Benin Brown

ROI Driven Campaigns May Save the Day

From the Pamoja Media Blog



It has been a recurring theme since mid 2008, large corporations announcing forecast reductions and losses. Amidst this climate, the ad industry has also had its fair share of grim announcements.



But the silver lining for the ad industry may be ROI intensive ad campaigns. So while marketing departments may be cutting back on ad dollars, they are… Continue

Posted on February 17, 2009 at 9:43am — 1 Comment

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At 1:11pm on April 10, 2009, DapoDapo said…
Hello BENIN. I know that land very well . I grew up there.
Good to see you .
Dapo
 
 
 


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