Benin Brown Male Kennesaw, GA United States: Share on Facebook Share Twitter

Blog Posts (1)
Discussions
Events
Groups (6)
Photos
Photo Albums
Videos

Benin Brown's Apps

Benin Brown's Friends

View All

Benin Brown's Groups

Welcome to Atlanta

26 members
Hip Hop and Advertising …

39 members

Interactive Marketing Fo…

89 members
Behavioural Targeting

35 members

AfricaZone

3 members

View All

Benin Brown's Page

Gifts Received

Benin Brown has not received any gifts yet

Give Benin Brown a Gift

Latest Activity

Samantha Hosler commented on Benin Brown's blog post 'ROI Driven Campaigns May Save the Day'

I think it is wise that companies are spending more money on social media than traditional media. Not only is it cheaper, but it is more measurable. Marketers can see what works and what doesn’t and make changes to their ad campaigns. Today,…

Apr 27, 2009

This can be a great!

This can be an awesome group as behavioral marketing is both the present and the future of online marketing. What are your ideas for how to make this group grow and work for you?

Benin Brown added a discussion to the group Behavioural Targeting Feb 22, 2009

0 Comments

Benin Brown replied to Sampad Swain's discussion 'Widgets as Marketing tool' in the group Interactive Marketing Forum

I would say that it is a visually appealling and somewhat unobtrusive way to spread the word about one's website. I think that Myspace has yielded the most fruit for me in terms of the response to my site's widgets.

Feb 22, 2009

Hip Hop and Advertising Group

Educating, informing, and facilitating the exchange of ideas and information about the hip hop ad game. This is your outlet and community resource.See More

Benin Brown joined Michael Miraflor's group Feb 17, 2009

3 Comments

Interactive Marketing Forum

This group is for all those Interactive Marketing enthusiasts. This is an open platform for all those inquisitive minds out there.

Benin Brown joined Sampad Swain's group Feb 17, 2009

3 Comments

Behavioural Targeting

For those interested in Behavioural Targeting

Benin Brown joined Alain Sanjaume's group Feb 17, 2009

0 Comments

AfricaZone

A place where African Ad Professionals meet, share Experience and Knowledge

Benin Brown joined Adama BALLO's group Feb 17, 2009

0 Comments

Benin Brown is now friends with Buddy 'Friendly' Wachenheimer and Brett Hill Feb 17, 2009

ROI Driven Campaigns May Save the Day

From the Pamoja Media BlogIt has been a recurring theme since mid 2008, large corporations announcing forecast reductions and losses. Amidst this climate, the ad industry has also had its fair share of grim announcements.But the silver lining for the ad industry may be ROI intensive ad campaigns. So while marketing departments may be cutting back on ad dollars, they are still going to be…See More

Blog post by Benin Brown Feb 17, 2009

1 Comment

Benin Brown updated their profile Feb 17, 2009

Benin Brown is now a member of AdGabber Feb 17, 2009

Welcome Them!

Profile Information

Personal Site/Blog: http://pamojamedia.com/blog

Interests: africa, advertising, branding, creative, media, digital, interactive

About Me: Benin is one of the principals of African Path, along with the founder, Mr. Joshua Wanyama.

In August of 2008, Benin Brown and Joshua Wanyama co-founded Pamoja Media (www.pamojamedia.com), which is the first online ad network dedicated entirely to an African audience. Pamoja Media has been experiencing phenomenal month over month growth and has a capacity of well over 30 million monthly impressions for its advertisers.

Pamoja Media serves banners on the pages of Africa's most prominent sites, you can find a listing at www.pamojamedia.com/blog/publishers. For more information on how to get your message in front of over 2.4 million eyes monthly , who are interested in your offerings, contact sales-at-pamojamedia-dot-com .

Benin "Mwangi" Brown has also been the editor of the Cheetah Index, an African Path Network site that focuses on issues affecting entrepreneurs in Africa since 2007.

Professional Background

Benin's professional background includes trade finance, business to business sales, and entrepreneurship.

Past Volunteer Positions

* Benin is a volunteer writer for Global Voices. There he surveys African business web logs (blogs) and then write periodic reviews summarizing what Africa's entrepreneurs are discussing online.

* Benin "Mwangi" is also a volunteer Op-ed journalist for Kenya Empowerment News. His responsibilities are to write articles which highlight the achievements of Kenyan business people in America.

Education

Benin earned his B.S. in Economics from Morehouse College in Atlanta, GA in 1999. He also studied abroad in the field of International Finance at Cape Coast University in Ghana.

Areas of Expertise: Digital and interactive campaign management. Ad sales.

Current Company: Pamoja Media

Position: Co-Founder

Position Responsibilities: My responsibilities entail managing and acquiring new campaigns.

Industry: Online Advertising

Company Description: Pamoja Media is the premier vehicle for marketers looking to reach an African online audience globally. Previously, marketers both on the African continent and in the Diaspora have had a hard time connecting with the diverse African audience.

Our success relies on delivering key advertising to the right audience on the right portal at the right time. By using sophisticated and industry leading network technology from Adify Corporation of California, USA; Pamoja Media has been able to set up a robust network that brings together some of the leading African media houses and the top-of-the-line niche sites. Our publishing partners have been carefully preselected to ensure the highest quality traffic for our advertisers.

While technology is essential, customer service is necessary to ensure success to any marketing campaign. Pamoja Media strives to answer the needs of both our advertisers and publishers with dedicated account and publisher managers who monitor the system to ensure that both parties maximize on their investments. Our clients depend on Pamoja Media for planning, buying, creative services and marketing solutions.

Company Website: http://www.pamojamedia.com

Graduation Year: 1999

Academic Institution: Morehouse College, Atlanta, GA

What Services Can You Offer Adgabber Members?: We can handle the digital portion of your campaigns. We would manage the selection and deployment of your creatives onto the top online brands targeting African Americans and Africans.

What Services Are You Looking For From AdGabber Members?: We are always on the look out for new online publishers that cater to our target demographic. Additionally, from time to time we outsource creatives.

Benin Brown's Blog

ROI Driven Campaigns May Save the Day

From the Pamoja Media Blog

It has been a recurring theme since mid 2008, large corporations announcing forecast reductions and losses. Amidst this climate, the ad industry has also had its fair share of grim announcements.

But the silver lining for the ad industry may be ROI intensive ad campaigns. So while marketing departments may be cutting back on ad dollars, they are… Continue

Posted on February 17, 2009 at 9:43am — 1 Comment