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If the Gap took a page from Chiquita's playbook, would they have avoided this debacle?

Started Oct 7, 2010

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INFOGRAPHIC: Barcode Marketing and QR Codes

We just released an infographic on barcode marketing at Upshot's theawesomeblog.net, and we think it's pretty awesome. The infographic helps marketers figure out which code is the best fit for their campaign, and provides data on the growth of the category at large. Click the preview image below to see the full-size infographic, or just follow this short URL: http://j.mp/ewhszT. Copy, share, and steal away! Any questions? Drop us a line on…See More

Blog post by Brian Asner Mar 24, 2011

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Brian Asner and David Stanley are now friends Jan 24, 2011

Why Location Really Matters (Hint: It's Not Mayorships)

When services like foursquare, Shopkick, and Facebook Places started generating big-time buzz in 2010, responses fell into two predictable camps. Some boosters lauded check-ins as the "future of marketing," while cranky critics dismissed the fight for mayorships as this year's Second Life. Turns out, both sides missed the point. Location isn't really about mayorships and check-ins. Location is…See More

Blog post by Brian Asner Dec 21, 2010

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Brian Asner commented on Brian Asner's blog post '10(ish) Trends for 2011 - They're like 'roids for your brain!'

One more treat for the Gabber community - we've made a smart-lookin' handout with the trend highlights, and it's available at http://j.mp/fcNn0O. Pass it around!

Dec 8, 2010

10(ish) Trends for 2011 - They're like 'roids for your brain!

Upshot released their free trends report for 2011, and we thought they were f***in' awesome enough to share with the Adgabber community.(Our apologies if there aren't enough you-know-whats to get Steve's attention. We still think it's worth reading, though.)The full report is available (for free!) at http://j.mp/11trends, but here's a quick taste of what's in store:Sized Right. Consumers are making a big deal about smaller solutions, and it’s influencing ideas…See More

Blog post by Brian Asner Dec 7, 2010

1 Comment

Check Out Who’s Checked In (on foursquare)

Normally, we'd be thrilled just to see that marketers are taking a chanceon location-based services like foursquare. But, in the past fewmonths, we've seen brands go way beyond dipping their toes in - theyare kicking, splashing, and cannon-balling into these uncharted waters.In our post, Check Out Who's Checked In, we share the secrets behind the foursquare successes of:Hilton Conan O'BrienMcDonald's the NHL Lufthansa…See More

Blog post by Brian Asner Oct 13, 2010

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If the Gap took a page from Chiquita's playbook, would they have avoided this debacle?

Are logo redesigns inevitably doomed in the age of the consumer-controlled conversation? We try to untangle the whole mess here: http://theawesomeblog.net/2010/10/bridging-the-gap-in-logo-design/See More

Discussion posted by Brian Asner Oct 7, 2010

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Brian Asner commented on Steve Hall's video

Wow, thanks for sharing. You're right - it's great to see this message communicated so effectively without having to shock with gore and fear.

This is The Most Beautiful Commercial I Have Ever Seen

Jan 29, 2010

Brian Asner commented on Steve Hall's video

Yeah, notice they didn't have "retain," as in retaining your starting point guard Rajon Rondo: http://sports.espn.go.com/boston/nba/news/story?id=4598072

The Boston Celtics Re-Everything in New Campaign

Oct 27, 2009

Steve Hall and Brian Asner are now friends Oct 19, 2009

Brian Asner updated their profile photo Oct 14, 2009

Video will save print (if it doesn’t kill it first)!

NOTE: This post originally appeared on theawesomeblog.net. Click here to see the video referenced in the following post.------Last month, we called attention to Entertainment Weekly’s much-heralded inclusion of a video ad in their print magazine. Well, the same folks who lauded that move…See More

Blog post by Brian Asner Oct 14, 2009

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Ritesh Kothari left a comment for Brian Asner

Hi How are you? I would like to introduce you my new start up. I have started adtantra.com,a super networking site which is one roof for personal,professional,family and business networking. Beside that you can create your company’s profile…

Oct 10, 2009

Brian Asner and Buddy 'Friendly' Wachenheimer are now friends Aug 19, 2009

Brian Asner is now a member of AdGabber Aug 12, 2009

Welcome Them!

Profile Information

Personal Site/Blog: http://theawesomeblog.net

Current Company: Upshot

Position: Research Analyst

Industry: Marketing

Company Website: http://www.upshot.net

Brian Asner's Blog

INFOGRAPHIC: Barcode Marketing and QR Codes

We just released an infographic on barcode marketing at Upshot's theawesomeblog.net, and we think it's pretty awesome. The infographic helps marketers figure out which code is the best fit for their campaign, and provides data on the growth of the category at large.

Click the preview image below to see the full-size infographic, or just follow this short URL: http://j.mp/ewhszT. Copy, share, and steal away! Any…

Continue

Posted on March 24, 2011 at 3:30pm

Why Location Really Matters (Hint: It's Not Mayorships)

Turns out, both sides missed the point.

Location isn't…

Continue

Posted on December 21, 2010 at 12:27pm

10(ish) Trends for 2011 - They're like 'roids for your brain!

Upshot released their free trends report for 2011, and we thought they were f***in' awesome enough to share with the Adgabber community.

(Our apologies if there aren't enough you-know-whats to get Steve's attention. We still think it's worth reading, though.)

The full report is available (for free!) at http://j.mp/11trends, but here's a quick taste of what's in…

Continue

Posted on December 7, 2010 at 4:00pm — 1 Comment

Check Out Who’s Checked In (on foursquare)

Normally, we'd be thrilled just to see that marketers are taking a chance

on location-based services like foursquare. But, in the past few

months, we've seen brands go way beyond dipping their toes in - they

are kicking, splashing, and cannon-balling into these uncharted waters.

In our post, Check Out Who's Checked In, we share the secrets… Continue

Posted on October 13, 2010 at 5:01pm

Video will save print (if it doesn’t kill it first)!

NOTE: This post originally appeared on theawesomeblog.net. Click here to see the video referenced in the following post.

------

Last month, we called attention to Entertainment Weekly’s much-heralded inclusion of a video ad in their print magazine. Well,… Continue

Posted on October 14, 2009 at 3:45pm

Comment Wall (1 comment)

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At 1:00am on October 10, 2009, Ritesh Kothari said…: Hi
How are you?
I would like to introduce you my new start up.
I have started adtantra.com,a super networking site which is one roof for personal,professional,family and business networking. Beside that you can create your company’s profile and have your employees,partners and investors to join in different respective category.You can add products to show it to world and get some user reviews. You can advertise your business,product and services.
Its not a social network..Its a super network
Please create your personal and company profile on adtantra.com.Invite your partners and consumers to generate leads. Create your business gallery , add all of your employees in employee tantra and its one portal for all of your networking need. Also consumer would be able to write reviews on your business and products. Isn't it cool..
Please join us
http://adtantra.com/
Please make sure you create your company’s profile using left navigation “Business” once you create Adtantra user profile.
To Know more:
http://www.adtantra.com/HowItWorks.aspx

Thanks