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May 19, 2009

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Personal Site/Blog: http://www.squarejawmedia.com

Interests: Marketing, Communications, PR, Web 2.0, Technology, Strategy

About Me: Spent past 18 years in marketing communications, PR and advertising. Started as writer and then worked in desktop publishing on original Macintosh computers. Experience with both corporate and agency work. Managed several corporate marketing programs, brand management and corporate communications in BtB, high-tech markets primarily software but have worked in telecom, network management, web services and manufacturing (automotive/industrial). Fortune 500 clients include VeriZon, SAS, Sun, Energizer, Ericsson, Eaton, Square D, and RH Donnelly.

I'm currently serving on the board as Vice President, Newsletter for the Triangle Chapter of the American Marketing Association. Just started their blog at http://triangleama.blogspot.com.

Areas of Expertise: Marketing planning and execution; Communications and Public Relations strategy and deployment; Business process optimization; Web design, application development; project management

Current Company: Zencos

Position: Director of Marketing

Position Responsibilities: All aspects of marketing communications, advertising and PR. Web site development and social media integration as well as creating Flash animations, product demos and other marketing interactive tools.

Industry: Consulting, Marketing, Business Intelligence

Company Description: Zencos architects, builds, and supports business intelligence solutions which provide the vital intelligence necessary to interpret information accurately, allowing companies across all industries to make timely critical business decisions. Zencos is a distinguished SAS® Gold Alliance partner that offers a full breadth of solutions including hosted solutions, hardware and software planning, installation and configuration; application development and data storage mechanisms; training and ongoing SAS administration support.

Company Website: http://www.zencos.com

Work History: Vice President, Newsletter and Social Media Triangle Chapter of American Marketing Association
September 2008 – Present

Responsible for publishing chapter news and content via newsletter, blog and other social media tools.

Director of Marketing & Project Management Zencos
February 2006 – Present

Responsible for providing project management leadership, consulting services and defining and achieving targets while optimizing the use of resources. Typical projects encompass SAS version migration, BI architecture and design, and custom reporting solutions. Other responsibilities include strategic marketing and public relations campaign management, internal business process development to streamline project initiation, development and closure.

Director of Strategic Services and Technology MEMA (Motor & Equipment Manufacturers Assoc.)
April 2000 – February 2006

Project management for all phases of design and ongoing maintenance of internal/external organizations’ websites and back-office applications to meet current and future needs including content management system, online meeting registration and e-commerce applications. Designed data standardization and consolidation methodology to simplify management of multiple SQL Server CRM databases across market segments delivering over 500% ROI on software and services. Resulting BI framework allowed for integrated reporting with financial Great Plains/Dynamics database for comprehensive customer profiles and reduced billing cycles.

Marketing Director Huffman Corp.
July 1998 – April 2000

Developed product positioning, branding and corporate identity through effective marketing collateral, web content, CD-ROMs and sales tools. Integrated marketing communications to generate sales leads accounting for 25% increase in sales revenue during first year. Determined efficiency of marketing projects and measured results through measurement activities identifying quarterly/yearly reports on lead generation, visibility, awareness and marketing return on investment.

PR Executive Price/McNabb
November 1997 – July 1998

Strategic planning for telecommunications and semiconductor market segments. Project management for all account activities including public relations, copywriting and collateral development for all divisions of Square D including OEM, industrial, commercial and residential construction markets. Conducted quarterly brand analysis of Square D and competitors’ products.

PR Executive BtB Marketing Communications
June 1996 – November 1997

Strategic management of PR programs for Fortune 500 clients including Ericsson (PBX, wireless and CTI/Call Center products), Energizer (OEM power solutions) and Thomas & Betts (premise wiring cable products).

Documentation Manager Amdocs
August 1995 – June 1996

Project management for all documentation including software design system specifications, end user manuals, and business proposals for RH Donnelly, Verizon and SBC/AT&T Yellow Pages publishing divisions.

Technical Writer Exide Electronics
May 1994 – June 1995

Created and managed pre-press production procedures and researched digital reproduction methods and media. System testing and verification for power management software and network interface cards.

Marketing Communications Coordinator Relay Technology
October 1990 – May 1994

Project management for all corporate marketing and sales activities including corporate literature, product newsletters and press kits for client/server connectivity software and mainframe operating system enhancement products. Graphic design, layout and production of multimedia presentations, product packaging and direct mail pieces. Planned and staffed trade shows for channel reseller and vertical markets. Coordinated off-site printing and design projects and managed production schedules and costs.

Graduation Year: 1990

Academic Institution: NC State Univ.

What Services Can You Offer Adgabber Members?: Marketing tools integration, graphic design, writing and editing, concept creation

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At 4:02pm on April 19, 2009, Lorraine said…: Hi Brian,
Just stopping by to say hi to my fellow Carolinians. I’m learning to be an Entrepreneur with my own marketing company for a dietary supplement company, several affiliate programs on the internet & free methods of advertising. Check my page for description & links to my various programs. I’m especially excited about a new social page that is actually going to pay you for what you do – Read my blog about it!! If you are interested email me immediately at elhan59@gmail.com – this is really big!!
Keep Looking Up,
Lorraine