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Carla Portillo updated their profile Mar 3, 2009

Carla Portillo and Buddy 'Friendly' Wachenheimer are now friends Mar 3, 2009

Carla Portillo replied to Steve McNamara's discussion 'What’s your problem?' in the group Creative Directors Club

I've been on both sides of the coin. I worked as a Creative Director for Warner, Warner Music Group and Universal; I also have worked and own an Ad agency. One issue a lot of agency people don't know about is that for the most part, the…

Mar 3, 2009

Creative Directors Club

A place for Creative Directors, and aspiring CDs, to share advice and experiences.

Carla Portillo joined Steve McNamara's group Mar 3, 2009

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Carla Portillo updated their profile photo Mar 3, 2009

Carla Portillo is now a member of AdGabber Mar 3, 2009

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Profile Information

Interests: Painting

About Me: In 1992 I began my venture in Creative Services in a small independent film studio. I worked my way up from Creative Services Manager at PM Entertainment to Project Manager in the Marketing Department at Orion Pictures/MGM. I then moved on to Packaging Manager at Warner Home Video and eventually Creative Director at Warner Strategic Marketing/Rhino Home Video. NBC/Universal Home Entertainment was my last studio stop before breaking away as an Entrepreneur. I have grown with this business over the years and have acquired a well-rounded knowledge of this industry. Having seen the progression and been part of some of the most innovative campaigns of our time has allowed me the ability to know every step from concept to output.

Areas of Expertise: Home Entertainment, Special Packaging.

Current Company: In The Mix Advertising

Position: Owner/Creative Director

Position Responsibilities: Responsible for organizing all aspects of the creative process, this includes meeting with clients, putting together and directed design teams, branding, photo shoots, storyboards and created templates for print elements. Directed print campaigns that included Specialty DVD packaging, trailers, E-blasts, web banners. disc art, sell sheets, trade/consumer advertisements.

Industry: Entertainment

Company Description: In The Mix Advertising is the creation of Carla Portillo a Creative Services Home Entertainment Veteran. She has been successfully marketing products for the Entertainment Industry for over 15 years. Her work as Creative Director for WSM/Rhino Home Video has won several awards for her innovative design concepts and print ideas. Most importantly as Creative Director she helped grow Rhino Home Entertainment 400% in 2 years. The original concept ideas that were generated during those years allowed the sales team to easily grow the number of units sold, hence, huge ROI.

Company Website: http://www.inthemixadvertising.com

Work History: IN THE MIX ADVERTISING ADVERTISING (ITMA), Los Angeles, CA 2008-Present
Chief Creative Officer/Owner
Responsible for organizing all aspects of the creative process, this includes meeting with clients, put together and directed design teams, branding, photo shoots, storyboards and created templates print elements. Directed print campaigns that included Specialty DVD packaging, trailers, E-blasts, web banners. disc art, sell sheets, trade/consumer advertisements.

ROCKOTONGO CREATIONS ADVERTISING, Hollywood, CA 2004-2006
Creative Director
Responsible for collaborating on all aspects of the creative process, this includes meeting with clients, prioritized projects, organized and directed design teams, project/title research, organized photo shoots, and worked with templates for all print elements. Directed print campaigns that included Specialty DVD and VHS packaging, menus, disc art, sell sheets, stats, POP, trade/consumer advertisements.

NBC/UNIVERSAL STUDIOS HOME VIDEO, Universal City, CA 2003 – 2004
Creative Director
Responsible for overseeing vendors, directing campaigns that include DVD and VHS packaging, storyboards, menu screens, consumer/trade advertising, stats and marketing materials. Responsible for coordinating with printers and approving all files before final output. Oversaw distribution of elements to the various departments for print and web applications.

WARNER STRATEGIC MARKETING/RHINO HOME VIDEO, Burbank, CA 2000 – 2003
Director, Creative Services & Production
Responsible for the Creative Services Division of Rhino Home Video, directed campaigns that included DVD and VHS packaging, boxed sets, labels, sell sheets, stats, POP, Trade/Consumer advertisements. Built a productive team for a more efficient department. Oversaw in-house design team as well as outside vendors. Responsible for the maintenance of competitive information, schedules, reports, budgets, as well as distribution and marketing of titles.
• Helped grow Home Video division from $5M a year to $21M a year in 2 years, strongly due to packaging design
• Won several awards for packaging designs, enabling Rhino Home Video to become well respected within the industry
• Increased efficiency to insure timely delivery of final product by 100% in 8 months
• Created schedules and oversaw trafficking to ensure more efficient production processes
• Directed the creative and production process from pre-press to final film output
• Managed in-house Graphic Designers, Production Coordinator, Proofreader and Freelancers
• Generated purchase orders and approved vendor invoices

WARNER BROTHERS HOME VIDEO, Burbank, CA 1998 – 2000
Creative Services, DVD Packaging Manager
Managed the production of all DVD and VHS packages. Art directed the design department in the Creative Services Division of Home Video. Responsible for the maintenance of competitive information, schedules, reports and budgets; worked with designers, separators and printers.
• Worked closely with Creative Directors to design over 150 packages per month for DVD, VHS
• Directed the creative and production process from pre-press to final film output
• Created purchase orders and managed the trafficking of all materials for different approvals
• Managed Art Design Manager, Packaging Supervisor, Graphic Designers and Proofreaders
• Increased efficiency to insure timely delivery to Operations Department by 24%, in 6 months
• Created an excellent working environment, allowing for more efficient and productive department
• Established and maintained excellent relationships with outside vendors
• Implemented new procedures to meet deadlines for a more efficient production process

ORION PICTURES/MGM, Century City, CA 1996 – 1998