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Christina Clements
- Toronto, Ontario
- Canada
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Latest Activity
Critic-Cal Short Attention Span Wins 2009 CNMA Award
Viral music video helps doug agency win Canadian New Media Award for branded Entertainment.
http://mktgcliks.blogspot.com/2009/12/critic-cal-short-attention-span-wins.html
Video posted by Christina Clements
Have you met SALTY from Unilever’s Knorr Sidekicks?
This Canadian TV ad for Knorr Sidekicks, SALTY, uses animation and live action, over a sound track of Michael Bolton’s “How Am I Supposed to Live Without You.” Alone, these elements may appear ordinary, boring, soppy, or even annoying, but they…
Video posted by Christina Clements
Ritz Crackers "LET IT RAIN"
Here is the ad that started the social media campaign for Ritz crackers that played out throught YouTube. It resulted in the making of a full length song-version of the jingle. More here
Video posted by Christina Clements
50 Cent "OK You're Right" Music Video
Who would think that Phillip's Carousel film that recently won the 2009 Film Grand Prix at Cannes would be prominently featured in a newly released 50 Cent music video? http://mktgcliks.blogspot.com/2009/07/philips-carousel-brings-creativity-to.html
Video posted by Christina Clements
Christina Clements commented on Steve Hall's video
What a fun campaign! It goes back to their campaign from 11 years ago when they had babies doing synchronized swimming. This 2009 spot is a step up, using cute babies with attitude and music to draw us in to the ad ... of course technology has also…
Cadbury Bus Shelter in the UK
This interactive bus shelter ad in the UK from Cadbury is super creative. Their new Creme Egg Twisted campaign also oozes creativity and fun! http://mktgcliks.blogspot.com/2009/06/cadbury-creme-egg-twisted-social-media.html
Video posted by Christina Clements
Best Job in the World - Case
Best job in the world wins 2 Cannes Lions. Watch the video and read the details about a PR phenomenon that took the world by storm ... and we thought the Australians had outdone themselves with Earth Hour
Video posted by Christina Clements
T- Mobile - Social Media Embraces Flashmob Advertising
One of the best campaigns of the year so far from the UK - but this viral video does not stand alone, it also used traditional TV media, event marketing, and iTunes to engage people! Brilliant. http://mktgcliks.blogspot.com
Video posted by Christina Clements
Christina Clements commented on David Murdico's video
Social media is a wonderful way to engage people with your brand! I was just taking another look at that wonderful T-Mobile Dance spot from the UK earlier this year - a super example of a viral video - but more importantly a rare example of a viral…
Mural being etched out of the grime on highway walls in Toronto for Pollution Probe
A 16 x 80 foot mural is being etched as we speak into the grime of highway walls in Toronto with the help of a large stencil and powerwasher - all to draw attention to Pollution Probe's one week event encouraging people to not use their cars for a week. http://mktgcliks.blogspot.com/2009/06/green-art-installation-nothing-is.html
Blog post by Christina Clements
Profile Information
- Personal Site/Blog
- http://mktgcliks.blogspot.com
- Interests
- Education, writing, advertising, social media, marketing
- About Me
- Professor and text book author in the marketing and advertising field.
- Areas of Expertise
- Marketing, advertising, writing, and education.
- Current Company
- Humber College
- Position
- Professor
- Position Responsibilities
- Teaching, curriculum development, and website development.
- Industry
- Education
- Company Description
- Post secondary education
- Company Website
- http://humber.ca
- What Services Can You Offer Adgabber Members?
- Expertise and exchange of information.
- What Services Are You Looking For From AdGabber Members?
- Expertise and exchange of information.
Christina Clements's Videos
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Telus FAST ad
Added by Christina Clements
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Christina Clements's Blog
Mural being etched out of the grime on highway walls in Toronto for Pollution Probe
A 16 x 80 foot mural is being etched as we speak into the grime of highway walls in Toronto with the help of a large stencil and powerwasher - all to draw attention to Pollution Probe's one week event encouraging people to not use their cars for a week. http://mktgcliks.blogspot.com/2009/06/green-art-installation-nothing-is.html
Posted on June 16, 2009 at 11:01pm
War Child Canada gets acolaldes
War child Canada won yet another marketing/advertising award this year for their integrated marketing communications campaign titled HELP CHILD SOLDIERS. This campaign surprises the viewer with its creativity and ironic message of how traditional Canadian families could be used to support child soldiers - all without the shock value of horrific images - a very clever campaign that uses wild postings, viral videos, TV ads, and PR to deliver a poignant message - a must see! Videos, a SlideShare… Continue
Posted on June 11, 2009 at 11:05pm
Comment Wall (1 comment)
- At 1:25pm on June 23, 2009,
Steve McNamara said… - Hi Christina - You’re invited to join the Creative Director’s Club here on AdGabber. We try to include an interesting mix of creative personalities, and I think you’ll fit right in. Check it out, and join if you wish:
Go > Groups / Creative Directors Club http://www.adgabber.com/group/creativedirectorsclub
Cordially, Steve
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