AdGabber

Christopher Baccus
Christopher Baccus
  • Male
  • Birmingham, MI
  • United States
Share on Facebook Share Twitter

Christopher Baccus's Friends

  • amanda phillips
  • gchicago
  • Eric
  • Phil Berg
  • Sarah Doak
  • Elizabeth Gillespie
  • Deanna
  • kenmargolis
  • Damian Rintelmann
  • RyanDrumwright
  • the Accelerator Companies
  • Suzannemp
  • Bob Knorpp
  • EmmaNice
  • Lorre White "The Luxury Guru"

Christopher Baccus's Groups

Christopher Baccus's Discussions

Dancing on Second Life's Virtual Grave
2 Replies

Started this discussion. Last reply by martin Leach Nov 21, 2008.

Auto Marketing Blog

Loading… Loading feed

 

Christopher Baccus's Page

Gifts Received

Gift

Christopher Baccus has not received any gifts yet

Give Christopher Baccus a Gift

Latest Activity

Profile Icon
Christopher Baccus commented on Axelk's video
This is so boring and the "acting" leaves a lot to be desired. Great car though!
Thumbnail

Xbox Forza 3 - The Road to Forza

Nov 2, 2009
Profile Icon

Was the Cadillac CTS-V Challenge a Win?

Let me get four things out of the way before my post-game analysis of the CTS-V Challenge as a marketing event. First, I love it that Bob Lutz challenged the media and followed through on it. Bob is a legend and this is why. He is a car guy through and through. Second, I think the event was a marketing success (you can stop reading now if you don't care why I think this.) Thirdly, the…See More
Blog post by Christopher Baccus Nov 2, 2009
0 Comments
Profile Icon

Yes, a Car Dealer Can be a "Trust Agent"

The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave reviews in social media…See More
Blog post by Christopher Baccus Oct 9, 2009
0 Comments
Profile Icon

Will Sidewiki Become an OEM or Dealership's Worst Social Media Nightmare?

Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments in the Sidewiki…See More
Blog post by Christopher Baccus Sep 28, 2009
0 Comments
Profile Icon
Christopher Baccus commented on Jeffrey Kay's group 'Non-Traditional & Alternative Marketing Tools'
Paul, I think the issue with using social media for automotive marketing is that it helps with awareness but it is not really a direct driver for sales. Meaning that it is very difficult to draw a direct line from social media marketing to linking…
Jul 13, 2009
Profile IconProfile Icon
Christopher Baccus and amanda phillips are now friends Jul 11, 2009
Profile Icon
Christopher Baccus updated their profile Jun 9, 2009
Profile IconProfile Icon
Tricia and Christopher Baccus are now friends Feb 25, 2009

Profile Information

Personal Site/Blog
http://www.automarketingblog.com
Interests
auto enthusiast, avid reader, cooking, blogging, bass guitar
About Me
You can reach me on Twitter at http://www.twitter.com/cbaccus

Currently I'm work on the Lincoln/Mercury account in Dearborn, Michigan as the lead Digital Brand Strategist. My current role is in our strategy & analytics group where I am engaged in digital, online media, search optimization, and coordination with our traditional media efforts.
I hold an Executive MBA from the University of Michigan and an undergraduate degree in English Literature.

Prior work experience included GM owner sites, Chrysler/Dodge/Jeep online presence, and small to midsize company marketing campaigns. Also spent several years in a non-marketing role with Pfizer Pharmaceutical where I ran the R&D Portfolio for the midwest sites and later was Director of Knowledge Management.
Areas of Expertise
Areas: Digital marketing, strategy, analytics, competitor assessments, SEO, online media, messaging, shopping sites, retail, ecommerce

Industries: Automotive, Pharmaceutical, Financial
Current Company
Wunderman
Position
Senior Digital Brand Strategist
Position Responsibilities
Lead digital strategist for Lincoln and Mercury brands with some work on Ford product launches.
Industry
Automotive
Company Description
Agency, owned by WPP
Company Website
http://www.wunderman.com
Graduation Year
MBA (2007), BA (1994)
Academic Institution
University of Michigan Ross Business School

Christopher Baccus's Blog

Christopher Baccus

Was the Cadillac CTS-V Challenge a Win?



Let me get four things out of the way before my post-game analysis of the CTS-V Challenge as a marketing event. First, I love it that Bob Lutz challenged the media and followed through on it. Bob is a legend and this is why. He is a car guy through and through. Second, I think the event was a marketing success (you can stop reading now if you don't care why I think… Continue

Posted on November 2, 2009 at 10:37am

Christopher Baccus

Yes, a Car Dealer Can be a "Trust Agent"



The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

Posted on October 9, 2009 at 3:48pm

Christopher Baccus

Will Sidewiki Become an OEM or Dealership's Worst Social Media Nightmare?



Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue

Posted on September 28, 2009 at 11:10am

Comment Wall (5 comments)

You need to be a member of AdGabber to add comments!

Join AdGabber

At 6:24pm on January 28, 2009, Steve McNamaraSteve McNamara said…
Hi Christopher - You’re invited to join the Creative Director’s Club here on AdGabber. We try to include an interesting mix of characters, and I think you’d fit right in. To check it out, and join if you wish, click here:

http://www.adgabber.com/group/creativedirectorsclub

Cordially, Steve
At 6:38pm on January 9, 2009, kenmargoliskenmargolis said…
Thanks for noticing!



After reviewing some other the profiles in Adgabber and seeing some of the folks’ style, I felt comfortable using that image. I am glad it made you smile. I actually have that image in a poster of all the DK albums over my desk which is autographed by the artist Winston Smith.
As foot note: For two years, I had the original crucifix wrapped in dollar bills from the DK album “In_God_We_Trust,_Inc” which I framed and displayed in my home. I eventual gave it back to the owner.
At 12:21am on December 24, 2008, Damian RintelmannDamian Rintelmann said…
Thanks for connecting. Always good to connect with someone from Mich!
At 7:49am on December 18, 2008, Jean-Yves LandryJean-Yves Landry said…
Hello ! :) My name is Jean-Yves Landry and I am looking to make good long term relationships with people who do online business and networking. I am a specialist of the Organic industry, and I am able to connect you with the entire industry via my non profit organization. We do not promote anything that has GMOs or Man Made Chemicals in them. If you are interested in Organics, you should add me as a friend right now and click on my signature to check out my organization !!

I wish you the best year ever and see you on Big Organic Network !

Jean-Yves Landry

Click & Sign Up; Big Organic Network
At 12:22pm on December 17, 2008, alicealice said…
Hi there!
 
 
 


Groups

Birthdays

Birthdays Today

Birthdays Tomorrow

Badge

Loading…

Get Badge

© 2012   Created by Steve Hall.

Badges  |  Report an Issue  |  Terms of Service

Sign in to chat!