I just joined the Copywriter Group and found your response to "Pls help advise with a tagline discussion." I loved your post! I'm reading Cutting Edge Advertising II by Jim Aitchison and your remarks resonate so much with what I'm reading. Advertising is not about creating something that will produce a response, but rather creating the response and connecting with the audience through emotion.
I have added some work to the Photo Gallery and if you would have a minute or two I would love to hear your thoughts on any of my pieces.
I'm glad I came across your post. I really enjoyed reading it!!