Bonafide geek who loves to study and teach how communications impacts business outcomes. Renaissance man who has been in all aspects of business and can tell, sell, and build and enjoy the company of others who can do the same.
Areas of Expertise
Media measurement and analysis
Current Company
VMS
Position
VP Integrated Media Intellgence
Position Responsibilities
Sales, marketing
Industry
consulting professional services
Company Description
VMS has the largest database of ad creative and a companion news/social media tracking and analysis capability. We can capture, organize and analyze communications activity with a unique capability to integrate news, PR, and paid media and show how each is driving business outcomes
Product development, brand management and strategic planning over a 15 year career at Becton Dickinson in the health care arena. Started Alert Marketing, which was acquired by Ogilvy. Then was a publisher for 10 years in my own business. Formed PRtrak and was acquired by VMS in 2005. Built integrated media intelligence capability at VMS.
Graduation Year
1969 / 1973
Academic Institution
Lehigh University / Stevens Institute of Technology
What Services Can You Offer Adgabber Members?
News tracking and analysis. Advertising tracking, spending and occurrence, ad effectiveness. Integrated analysis.
What Services Are You Looking For From AdGabber Members?
Social media analysis. Direct response analysis
Comment Wall (3 comments)
You need to be a member of AdGabber to add comments!
Hello ! :)
My name is Jean-Yves Landry and I am looking to make good long term relationships with people who do online business and networking. I am a specialist of the Organic industry, and I am able to connect you with the entire industry via my non profit organization. We do not promote anything that has GMOs or Man Made Chemicals in them. If you are interested in Organics, you should add me as a friend right now and click on my signature to check out my organization !!
I wish you the best year ever and see you on Big Organic Network !