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Greg Hollingsworth
Greg Hollingsworth
  • 31, Male
  • Cedar Rapids, IA
  • United States
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Punk Marketers

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"Get off your ass and join the revolution!"A group for discussion of the theories, principals and practices suggested in the book "Punk Marketing" as well as the discussion of the end of advertising/marketing as we know it.See More
Jeffrey Kay joined Greg Hollingsworth's group Jan 15, 2010
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Punk Marketers

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"Get off your ass and join the revolution!"A group for discussion of the theories, principals and practices suggested in the book "Punk Marketing" as well as the discussion of the end of advertising/marketing as we know it.See More
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Greg Hollingsworth is now friends with Marc Lebowitz and Thom Dinsdale Feb 27, 2009
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Greg Hollingsworth updated their profile photo Feb 27, 2009
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Greg Hollingsworth updated their profile Feb 27, 2009
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Punk Marketers

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"Get off your ass and join the revolution!"A group for discussion of the theories, principals and practices suggested in the book "Punk Marketing" as well as the discussion of the end of advertising/marketing as we know it.See More
Pushan Banerjee joined Greg Hollingsworth's group Feb 13, 2009

Profile Information

Personal Site/Blog
http://devilinthedetails.org
Interests
Media, Politics, Sports, Literature, Technology, Music
About Me
I am an online marketing specialist with degrees in History and Political Science (bet you didn't see that one coming).

I maintain 2 personal blogs and consider myself to be a media/political junkie.
Areas of Expertise
Blogging, SEO, Search Advertising, Newspaper Industry
Current Company
2nd Story Software
Position
Online Marketing Specialist
Position Responsibilities
I am responsible for multiple pieces of an overall marketing/advertising strategy for TaxACT, my companies tax preparation software package.
Industry
Finance
Company Description
2nd Story Software is the creator of TaxACT Tax Preparation Software. 2SS was the first company to offer free federal e-filing for any and all taxpayers and continues to market the best value in tax preparation software in the market.
Company Website
http://www.taxact.com
Work History
2nd Story Software: Online Marketing Specialist; 2007-Present
Heritage Microfilm, Inc. (NewspaperARCHIVE.com): Research/Marketing Specialist; 2004-2007
Barnes & Noble Booksellers: 1997-2004
Graduation Year
2002
Academic Institution
University of Iowa

Greg Hollingsworth's Blog

Greg Hollingsworth

Starbucks Training their barrista to push buttons

Alright, I’m gonna let you in on a little secret. Training a barrista at Starbucks nowadays consists of teaching them how to steam milk properly and which buttons they need to push to get the Caffina machine to make the correct amount of crappy espresso. This was a publicity stunt pure and simple, and it was a pretty bad one.



I worked in a Barnes & Noble Cafe (where they have been serving Starbucks coffee for over a decade) back in the day (high school and college) when we had to… Continue

Posted on March 6, 2008 at 10:50am

Greg Hollingsworth

Send it back "Across The Universe"

Now, please don't get me wrong, I am a huge fan of movies and musicals where the soundtrack is provided by actors and actresses destroying the songs of great artists, really I am (Am I laying on the sarcasm thick enough for you?).



Moulin Rouge kind of made me want to vomit, although that wasn't so much from the music as it was the cinematography (which honestly gave me some mild form of motion sickness). Movin' Out, the Billy Joel musical, was a travesty (and I mean that in the nicest… Continue

Posted on October 11, 2007 at 3:31pm

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At 1:31pm on December 17, 2008, Buddy 'Friendly' WachenheimerBuddy 'Friendly' Wachenheimer said…
SEASON'S GREETINGS, PAL ;)
At 1:25pm on March 28, 2008, Dena FerrellDena Ferrell said…
Thanks for the advice. I feel like I am on the right track then. When I am not working I am blogging or reading blogs within the industry.
At 9:13am on March 28, 2008, Dena FerrellDena Ferrell said…
Your story makes me feel so much more comfortable. I also did not study for my profession but I bleed it everyday. Any advice for a 'greenie" ?
 
 
 


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