Weave
Eric Weaver's Groups
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Automotive advertising
(23 members)
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Interactive Strategists
(68 members)
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The Institute For Advanced Practices In Advertising
(45 members)
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Creative Director's Club
(192 members)
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Social Marketing Group
(103 members)
Eric Weaver's discussions
What are the “Big Ideas” of modern advertising?
Added a post Mar 30
Where have all the Copywriters gone?
Added a reply Sep. 20, 2007
Should AdGabber ban loud and obnoxious sales pitchers?
Added a reply Sep. 20, 2007
Latest Activity
Mar 30
Mar 5
Nov. 16, 2007
Nov. 16, 2007
Oct. 17, 2007
Oct. 17, 2007
Profile
- Nearest City
- Seattle
- State/Province
- WA
- Personal Site/Blog
- http://www.branddialogue.com
- Interests
- branding, social media, marketing 2.0, messaging, positioning, social marketing
- About Me
- Areas of Expertise
- branding, social marketing, social media, marketing 2.0, messaging, positioning, corporate blogging, podcasting, RSS, search marketing
- Current Company
- Edelman Worldwide
- Position
- Vice President, Edelman Digital
- Position Responsibilities
- Selling, strategizing and building digital and social marketing programs for clients in the Western US.
- Industry
- Advertising/Marketing/PR
- Company Website
- http://www.branddialogue.com
- Work History
- Regional CEO, Kabel AG - SVP/Managing Director, Young & Rubicam - Group Account Director, FCB - VP Bizdev, Magnet Interactive - Director of Electronic Media, Bridge Worldwide
Bragging Rights, past and present: BMW, Brita, Clinton Administration, Clorox, De Beers, FedEx, Ford, GE, Global One, Johnson & Johnson, Kraft Foods, Level 3 Communications, Lincoln, Mattel, Mayo Clinic, MCI, Mercury, Nautilus, Procter & Gamble, RCA, Taco Bell, UnionBay Sportswear, USPS, Vulcan
- College Degree
- BA Communication Arts/Electronic Media
- Academic Institution
- Xavier University
- What Services Can You Offer Adgabber Members?
- Brand strategy via a tested process cobbled together from Landor, JWT and Ogilvy. Social media strategy (ain't no wannabe, I've been living this stuff since 1992, thank you very much). Graphic design, corporate identity, messaging/positioning.
- What Services Are You Looking For From AdGabber Members?
- Freelancers that don't flake and bail after two seconds. Cool peeps to network with. Positive, upbeat, fearless marketers who want to do win-win collaboration on projects.
I'm all social.
OCCUPATION: Manhattan-swilling hybrid marketer and social networking ho.
STOPS ALONG THE WAY: New York City. Los Angeles. Washington DC. Detroit. St. Louis. Baltimore. Cincinnasti. Now, Seattle.
CLIENTS, PAST AND PRESENT: American Malls. BMW. Bowflex. Brita. The Clinton Administration. Clorox. De Beers. Ford. GE. Johnson & Johnson. Kraft Foods. Level 3 Communications. Lincoln. Mattel. The Mayo Clinic. MCI. Mercury. Nautilus. Procter & Gamble (many brands, many divisions). RCA. The US Postal Service. Vulcan. WatchGuard. And lots of smaller, equally rewarding clients.
EXPERTISE: I've been everything from graphic designer on work for eBay to managing director or CEO of interactive agencies. I've written taglines, case studies, press releases, blog articles - programmed custom PHP websites - built online ad campaigns - created brand and product strategies, conducted focus groups for "green" companies, created messaging frameworks and competitive positioning analyses. I've named public companies, products and communication vehicles. I've designed Vista icons, tradeshow booths, websites and print collateral... have been the voice of radio ads and the writer of trade ads. I've even directed, shot, edited, and composed the music for corporate videos (way fun). Now: creating social and digital marketing programs for some of the biggest US brands.
WHY AM I HERE? I believe that social marketing is just the first step toward a new business paradigm where trust and reputation will be measured, monitored and publicly discussed by our peers, colleagues and clients. Businesses and individuals who can embrace transparency and public scrutiny will gain trust and business. Those with questionable ethics, or things to hide, will avoid transparency...and hopefully a sort of Social Darwinism will take place. As we build our online rep, search technologies will help us find like-minded souls to do business with. More blather about this at Brand Dialogue.
Soooo.... where's the marketing biz going? Where's the business world going? How are new technologies and social memes rocking everything we took for granted? Leave me a Swedish massage.
A MOMENT IN TIME | A DAY IN THE LIFE | A FACE IN THE BOOK
STOPS ALONG THE WAY: New York City. Los Angeles. Washington DC. Detroit. St. Louis. Baltimore. Cincinnasti. Now, Seattle.
CLIENTS, PAST AND PRESENT: American Malls. BMW. Bowflex. Brita. The Clinton Administration. Clorox. De Beers. Ford. GE. Johnson & Johnson. Kraft Foods. Level 3 Communications. Lincoln. Mattel. The Mayo Clinic. MCI. Mercury. Nautilus. Procter & Gamble (many brands, many divisions). RCA. The US Postal Service. Vulcan. WatchGuard. And lots of smaller, equally rewarding clients.
EXPERTISE: I've been everything from graphic designer on work for eBay to managing director or CEO of interactive agencies. I've written taglines, case studies, press releases, blog articles - programmed custom PHP websites - built online ad campaigns - created brand and product strategies, conducted focus groups for "green" companies, created messaging frameworks and competitive positioning analyses. I've named public companies, products and communication vehicles. I've designed Vista icons, tradeshow booths, websites and print collateral... have been the voice of radio ads and the writer of trade ads. I've even directed, shot, edited, and composed the music for corporate videos (way fun). Now: creating social and digital marketing programs for some of the biggest US brands.
WHY AM I HERE? I believe that social marketing is just the first step toward a new business paradigm where trust and reputation will be measured, monitored and publicly discussed by our peers, colleagues and clients. Businesses and individuals who can embrace transparency and public scrutiny will gain trust and business. Those with questionable ethics, or things to hide, will avoid transparency...and hopefully a sort of Social Darwinism will take place. As we build our online rep, search technologies will help us find like-minded souls to do business with. More blather about this at Brand Dialogue.
Soooo.... where's the marketing biz going? Where's the business world going? How are new technologies and social memes rocking everything we took for granted? Leave me a Swedish massage.
A MOMENT IN TIME | A DAY IN THE LIFE | A FACE IN THE BOOK
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Cheers,
D
No problem. Being the water hose guy falls under the "what you despise you will become" category I guess
And you're right about the folks who get it latching on forever -- I've had one client 14 years and another for seven.
Now, with the market heading down, maybe, I wonder if it's time for bicamerals to pick some low-hanging fruit as budgets get cut . . .
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