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John Loiseau
John Loiseau
  • 35, Male
  • United States
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Profile Information

Personal Site/Blog
http://joanneandjohn.com
Interests
fitness, football, fashion, the Simpsons
About Me
Professionally: Independent business owner, having worked within the online media space for over eight years. Now run BackTalk Media, a global display media network.

Personally: Male, 32-years old, newlywed (June 2007), baby girl, working in WPB and ATL.
Areas of Expertise
Online media, predominanly paid metrics (CPM/CPC/hybrids), co-registration, some lead-gen, but primarily, my core competency is the scope of my network and ability to provide premium inventory at palatable rates and effectively hit any desired target audience online.
Current Company
BackTalk Media (http://backtalkmedia.com)
Position
Managing Director
Position Responsibilities
Business development on both an advertiser and publisher acquisition side. Strategic development with new sites and technology integration. Overall network development and general coffee-maker and company plant technician.
Industry
Online Media
Company Description
BackTalk Media is an online media network with the reach, scope, targeting toolsets, and results that the big online networks have, without any of the spend committments, inconsistent service, and overall headaches involved in working with typical online networks. Our cornerstone is making campaigns work regardless of size, budget, or target.
Company Website
http://backtalkmedia.com
Work History
Entered the online space from college working for a now defunct online university services company back in 1999. Left to work for a few decent online brands, then started working for a search company with an ad-supported destop toolbar. Even though it was working for the 'darkside', it afforded me tremendous insight into how things truly worked online. Since then, going on three years now, I started my own company- mainly brokering ad space- as I built the network to what it is today.
Graduation Year
1999
Academic Institution
Florida Atlantic University
What Services Can You Offer Adgabber Members?
Online ad inventory. All standard IAB sizes and pops- both standard and fullpage. My network includes access to inventory on the likes of MSN, Facebook, LookSmart, CNET communities, Tickle/Monster, and all channels and inventory selects above and below. Likewise, we have tremendous reach into the Int'l markets as well.

More directly, I can offer those looking to advertise online with a fresh alternative to running on the same old ad networks.
What Services Are You Looking For From AdGabber Members?
Ideally, I seek new advertisers, both brands and direct response. We work with advertisers and offers of all shapes and sizes- and find a way to provide the inventory they need.

Beyond that, I am always open to any other online biz dev opportunities.

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