I'm jinxed. Well, kind of anyway. Eight weeks after I started writing Bartles and Jaymes' Wine Cooler spots at Riney, he resigned the account (the Gallo brothers were driving him crazy). Three weeks after a radio spot of mine won best or show at the Addeys, the nasdaq crashed and put the Bay Area into the greatest ad depression ever.
Areas of Expertise
Dialogue, conversational copy, comedy writing.
Current Company
Jack Pacheco Creative
Position
Creative Director
Position Responsibilities
Write all media and select individuals who are best fit for each project.
Industry
Advertising
Company Description
Bringing conversational writing skills to all media with an emphasis on relevant humor. If they just remember the humor and not the ad, we've failed.
Writer at Apple computer, Hal Riney and freelance with almost every tech company in Silicon Valley that wanted "The Apple Voice." Long-term projects with Stanford University and free lance with about a dozen San Francisco ad agencies. Have won Best of Show at Addys.
Graduation Year
1987
Academic Institution
Golden Gate University
What Services Can You Offer Adgabber Members?
Tips based on what I've learned form 20 year experience and millions of dollars of research. Even in this digital era customers go with brands they know, trust, and like.
What Services Are You Looking For From AdGabber Members?
I have no idea.
Comment Wall (1 comment)
You need to be a member of AdGabber to add comments!
You’re invited to join the Creative Director’s Club here on AdGabber. We try to include an interesting mix of creative personalities, and I think you’ll fit right in. Check it out, and join if you wish:
Comment Wall (1 comment)
You need to be a member of AdGabber to add comments!
Join AdGabber
You’re invited to join the Creative Director’s Club here on AdGabber. We try to include an interesting mix of creative personalities, and I think you’ll fit right in. Check it out, and join if you wish:
Go > Groups / Creative Directors Club http://www.adgabber.com/group/creativedirectorsclub
Cordially, Steve