Jessica's Discussions
Hey Ikea, Anata wa ii shigoto wo shimashita ne!
2 Replies
Started this discussion. Last reply by Jessica Apr 18, 2008.
Why are some campaigns minor coughs while others are the Eboli Virus?
Started Jan 11, 2008
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Jessica's Page
Profile Information
- Personal Site/Blog
- http://streetattackmarketing.blogspot.com/
- Interests
- web 2.0, virtual worlds, analoug living, cooking, reading, travel, road trips, photography, Yakuza, Japanese subcultures, Kimche, Nan bread
- About Me
- I have nothing to declare except my genuis.
-Oscar Wilde
- Areas of Expertise
- Online and alternative media marketing
- Current Company
- Street Attack Marketing
- Position
- Online Marketing Manager
- Position Responsibilities
- As Online Marketing Manager, I deal with tapping into the pulse of the online world, and keeping the company connected to the ever evolving landscape of the world wide web.
- Industry
- Alternative Marketing
- Company Description
- Street Attack alternative-marketing agency tapped into the pulse of the modern voice and the new social landscape. We are forward-thinking individuals, cultural curators, pioneers of new media and viral savants of Web 2.0.
- Company Website
- http://streetattack.com
- Work History
- Street Attack
mPRm
Dana Zemack PR
Freelance Marketing Assistant
- Graduation Year
- 2007
- Academic Institution
- Emerson College
- What Services Can You Offer Adgabber Members?
- I can help tap into the online world, subcultures, and latest trends.
- What Services Are You Looking For From AdGabber Members?
- I am looking to expand my knowledge of more traditonal advertising, and follow where the industry is going.
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Jessica's Blog
Dream Scapes
Posted on April 18, 2008 at 4:25pm
New Features
Yay! After much labor on behalf of my coworkers our site is moving closer and closer toward completion! The links page looks stellar, and the newly updated Our Company section is working perfectly. Go Team! Anyone who wants to leave comments on how it looks/works feel free I am always open to suggestions... Street Attack Marketing !…
Posted on January 10, 2008 at 2:26pm
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Comment Wall (4 comments)
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1) Technological Innovation which is why companies grow in fits and starts;
2) Product Design Innovation which more often than not is practiced simply to make the old look new - i.e. turning mops into Swiffers;
3) and the most underutilized and least understood Innovation - Perceptual Innovation leading to Perceptual Monopolies that enable companies to
A) Change consumer habits and practices;
B) Reverse the effects of mature product and category (or industry lifecycles - every company's challenge in fast track consumer packaged goods categories and automobiles);
C) And, if you're a company such as Starbucks or Home Depot desperately in the need - turn mature earnings companies back into rapid growth businesses.
This all speaks to c-level execs who are the leaders in charge of innovation driving the growth of their company. If you are interested in calling on the likes of CEO Howard Schultz at Starbucks about such matters - we should talk more. This is how business changes.
I was just surfing some of my friend's friends at AdGabber this afternoon and you popped up. Would you be interested in working your way in consumer packaged goods companies in and around Boston? I see you are looking to expand your knowledge of more traditonal advertising, and follow where the industry is going.
Martin