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Interactive Retailing

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Profile Information

Interests: equestrian sports, champagne

About Me: Founder/owner Virgil's Root Beer, marketing consultant. Don't manage Mojitos well.

Areas of Expertise: marketing, public relations

Current Company: IntoProductions

Position: Director

Position Responsibilities: Marketing, sales, partner relations, public relations, and more than occasional custodial duties

Industry: Online Media Networks

Company Description: intoProductions hosts media networks targeted to the interests of affluent/high net worth individuals.

Company Website: http://www.intoproductions.com

Work History: Founder/owner Virgil's Root Beer, extensive consumer marketing experience

Academic Institution: Oxford

What Services Can You Offer Adgabber Members?: Marketing/pr, especially for start-ups

Jill's Blog

The Failure of Luxury Brands to Promote their Brands through the Internet

This is an interesting article about the failure of luxury brands to promote their products through the Internet: http://www.beingpeterkim.com/2008/05/faulty-assump-1.html.

Posted on August 13, 2008 at 6:41pm

Interesting Article on the Off-Line Impact of Online Ads

Abraham, Magid. “The Off-Line Impact of Online Ads.” Harvard Business Review, Apr2008, Vol. 86 Issue 4, p28-28

• “Online campaigns increase sales more at advertisers’ retail cash registers than on their websites. Data like that should embolden executives to shift ever more dollars to online advertising.”

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• “A recent study we conducted for a retailer with more than $15 billion in annual revenues – the vast majority of which come from its physical stores – had notable results.… Continue

Posted on August 4, 2008 at 2:28pm

Luxury Brands and the Internet

Forrester Research, the group specialized in market studies, has just published the study “Benchmark: Luxury Sector eBusiness Adoption”, the first document of the series”Online Luxury And The Global Affluent”. This study tries to answer the question: do luxury brands have to set up online sales strategies?

Formerly, luxury brands were hesitant to take on the web. Why? Because it didn’t fit into their marketing strategies, it didn’t fit their brand image and generally they were… Continue

Posted on July 31, 2008 at 1:27pm

Interesting Article on Lifestyle Brands

Active Lifestyle Brands: Popular apparel brands reach pinnacle and ride wave of success

By Robert F. Hogeboom

Active lifestyle brands, the widely popular apparel brands associated with the lifestyle of active sports such as surfing, skateboarding, and snowboarding, own a unique position in the mind of consumers. They represent the attractive lifestyle and values linked to active sports. While these brands don't receive the same respect and adulation from the marketing community… Continue

Posted on July 30, 2008 at 7:02pm

A Boutique Brand I Like

Here's a brand from one of IntoProductions' friends: http://current.com/items/89102328_horse_piss_beer.

Horse Piss Beer gives a percentage of profits to ex-race horses. Wit, charity...What more could you ask for in a beer?

Posted on July 30, 2008 at 2:29pm