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John Ribbler left a comment for Lisa

Hi Lisa, Thank you for enjoying my article and for inviting me to connect with you. I am eager to learn more about your work and share ideas. John R.

Jul 14, 2010

Billboard 2.0 - going digital means they are no longer the Rodney Dangerfield of media

For those of us always swimming in cyberspace, it can be shocking to realize that new media go beyond Web x.0, mobile messaging, and other vehicles that enable marketers (and people you know) to communicate with you during every waking moment. Yesterday, I went outdoors and ventured onto the highway where, for the first time, I began to think about the wondrous transformation that has come over billboards.Of course I've seen digital billboards before, but never really thought about them. So, I…See More

Blog post by John Ribbler Aug 4, 2009

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Vince Jelenic commented on John Ribbler's blog post 'The first and (perhaps) only thing you need to know about relationship marketing'

John, a great way to put it. Given the rapid development of "social group" software, such as Ning, socialgo and others, you can expect to see a rapid growth of relationship building online. As a small retailer, using this technology to…

Jul 4, 2009

The first and (perhaps) only thing you need to know about relationship marketing

I have a relationship with a person or entity when we know each other, share something in common, and communicate regularly or from time to time. It is that simple. Marketers and technologist for large businesses twist simple realities into complex strategies. Doing so, they create results directly opposite from what they promised.Relationship Marketing is like a bomb named Peacemaker. Which of these common tactics actually builds real relationships between businesses and their…See More

Blog post by John Ribbler Jul 4, 2009

2 Comments

Whiter thou goest direct marketing, will new media follow?

"Whither thou goest, I will go," The Book of RuthAs electronic media draws more attention in large organizations from marketers and their budgets, leaders face the grueling task of deciding how and where to reallocate resources. The advent of new media is the perfect opportunity for companies to redesign their marketing and communications functions from the ground up. These organization were built in a world where the primary functions of advertising and public relations were clearly defined.…See More

Blog post by John Ribbler Jun 28, 2009

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Customer surveys are worse than worthless

When marketing professionals use a campaign tool long enough, it becomes a meaningless tactic that offends and alienates customers. Fifteen years ago, surveys were an excellent tool for engaging customers. Today, companies assault people with shallow, patronizing surveys. They use surveys to trick and bribe customers, rather than truly find out how "to serve you better." Because they have been overused and misused, the survey has become a plague on customers that companies should eradicate…See More

Blog post by John Ribbler Jun 22, 2009

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The medium is NOT the message

"The medium is the massage." - Marshall McLuhan"It's the MASSAGE, not the MESSAGE. Please focus on meaning." - John RibblerSocial media has changed the way people interact. That is a given. Will its impact be as pervasive and dramatic as how television changed news and entertainment starting in the 1950s? Who knows?My objection is to experts who make broad pronouncements about the cosmic impact of every gizmo, gadget, widget, applet, and yahoo-twit-face-book-pod-ping-pownce-jigsaw in…See More

Blog post by John Ribbler Jun 15, 2009

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Social media junk vs. trill: a tale of Time and Newsweek

In trying to add value to the dialogue about new media and their uses by business, Ribblog harps about needing to know exactly how technology can make you better, rather than following the latest experts and their predictions. Make sure you learn about everything new before your competitors do. Then, use the latest techno tools to communicate with your customers as soon as you have a solid plan for improving your business with them. Make sure you rely on those who walk the walk, which is a lot…See More

Blog post by John Ribbler Jun 12, 2009

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The Myth of Loyalty

Customer loyalty is a fantasy created by companies, consultants and marketing agencies. So-called customer loyalty programs are often excellent marketing efforts. But, the responses they generate have nothing to do with loyalty.I’m not knocking precision marketers, the soundness of their tactics, or their ability to get results. This is about the word LOYALTY and some hard-learned lessons about relationships between businesses and their customers.These words are synonymous with loyalty (in no…See More

Blog post by John Ribbler Jun 1, 2009

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Dave Bricker left a comment for John Ribbler

I also aspire to be from Miami some day - just haven't figured out where to land yet. Some good stuff about loyalty on your blog. I invite you to check out http://www.asiteaboutsomething.com which just launched last night. It's really…

May 28, 2009

Dave Bricker commented on John Ribbler's blog post '"Mr. CEO, what do you believe?"'

Excellent post. I've seen execs who won't innovate because they're counting the days until they get their retirement packages, but have had the pleasure of working with a few visionary risk-takers as well. We've all seen the…

May 27, 2009

Your story is more important than your strategy

Posted on Ribblog:Companies should be more concerned about the stories they tell than the strategies they engineer, if they are serious about building and sustaining relationships with their customers.People connect with companies, products and services when their individual stories intertwine.“Carlos awoke. He had many things to do but felt a terrible pain in his head. His wife told him that Headache-B-Gone would solve his problem. He took two…See More

Blog post by John Ribbler May 18, 2009

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The Institute For Advanced Practices In Advertising

The first public policy virtual think tank dedicated to the definition and promotion of best practices in the global advertising industry.

John Ribbler joined Harry Webber's group May 12, 2009

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John Ribbler is now a member of AdGabber May 12, 2009

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Profile Information

Personal Site/Blog: http://www.media-proinc.com

Interests: Leadership, creativity, insight, marketing maturity, unique value.

About Me: During the last 25 years, I have been employed by agencies and corporations as a sales, marketing, advertising and public relations professional. Under the Media Pro, Inc. umbrella, I have engineered special projects, founded a retail jewelry company, and been an adviser to companies of all sizes.

I show small companies how to plan for growth and use resources typically available only to major enterprises. I enable large organizations to nimbly manage special projects that usually require teams, committees and huge budgets.

Areas of Expertise: Strategy Development & Business Planning

Integrated Marketing Management

Marketing Communications, Social Media & Public Relations

Customer Relationship Management (PRM, ERM)

General / Project Management

Sales & Sales Management

Current Company: Media Pro, Inc.

Position: President

Position Responsibilities: We help CEOs and business owners compete by enhancing customer relationships and solving problems. I provide the fast, cost effective solutions, as either a short-term project manager or a de facto executive.

Industry: Sales, marketing and public relations

Company Description: A 22-year-old consulting firm that handles mission-critical projects for companies in many industries.

Company Website: http://www.media-proinc.com

Academic Institution: University of Florida

What Services Can You Offer Adgabber Members?: Copy writing, strategy development, business development consulting, social media campaign development, reputation management.

What Services Are You Looking For From AdGabber Members?: Design services, SEO, web metrics, media planning

John Ribbler's Blog

The world's first and only generic brand

Manufacturers began identifying products by placing a mark on the package in the 19th century when production of household goods moved to factories. Several sources cite soap as among the first goods to be so named. Appropriately, soap continues to be among the most broadly and diversely branded products. Ironically, the notorious entertainment brand it spawned, the soap opera, is not about coming clean, nor is it a musical.

The word brand comes from the Middle English pronunciation… Continue

Posted on September 23, 2009 at 12:14pm

Billboard 2.0 - going digital means they are no longer the Rodney Dangerfield of media

For those of us always swimming in cyberspace, it can be shocking to realize that new media go beyond Web x.0, mobile messaging, and other vehicles that enable marketers (and people you know) to communicate with you during every waking moment. Yesterday, I went outdoors and ventured onto the highway where, for the first time, I began to think about the wondrous transformation that has come over billboards.

Of course I've seen digital billboards before, but never really thought about… Continue

Posted on August 4, 2009 at 4:22pm

Viral milestone was Hollywood remake

Media and hype are inseparable. They are like flowers and bees. The flower always attracts the bee, which needs it to produce food. The bee returns the favor by helping the flower reproduce. The hype-bee has no appetite for a media-flower unless it is wildly different from every flower that has ever existed. This is especially true today for the new media flower, as its early blossoms are not so self pollinating.

That is why it is valuable (and fun) to look… Continue

Posted on July 13, 2009 at 8:24pm

The first and (perhaps) only thing you need to know about relationship marketing

I have a relationship with a person or entity when we know each other, share something in common, and communicate regularly or from time to time. It is that simple. Marketers and technologist for large businesses twist simple realities into complex strategies. Doing so, they create results directly opposite from what they promised.

Relationship Marketing is like a bomb named Peacemaker. Which of these common tactics actually builds real relationships between businesses and their… Continue

Posted on July 4, 2009 at 9:44am — 2 Comments

Whiter thou goest direct marketing, will new media follow?

"Whither thou goest, I will go," The Book of Ruth

SpaceShuttle

As electronic media draws more attention in large organizations from marketers and their budgets, leaders face the grueling task of deciding how and where to reallocate resources. The advent of new media is the perfect opportunity for companies to redesign their marketing and communications functions from the ground up. These organization were built in a world where the primary functions of advertising and… Continue

Posted on June 28, 2009 at 5:19pm

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At 4:23pm on May 28, 2009, Dave Bricker said…: I also aspire to be from Miami some day - just haven't figured out where to land yet.

Some good stuff about loyalty on your blog.

I invite you to check out http://www.asiteaboutsomething.com which just launched last night. It's really about demonstrating real value to earn customer loyalty. More on the marketing at http://www.aBlogAboutSomething.com

Cheers,

Dave Bricker

P.S. It's raining like hell here these days. You're not missing anything.