Marc Lefton Male New York, NY United States: Share on Facebook Share Twitter

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Marc Lefton updated their profile Feb 24, 2011

Marc Lefton is now friends with Jonathan Rosenfeld, Trent Rentsch and RyanDrumwright Dec 22, 2010

Interests: sabermetrics, economics, social media, experiential marketing, vegetarianism

About Me: Current:
Founder - Adholes.com
Founding Partner – Half Fiction, a digital marketing agency based in NY and Santa Fe.
Chief Marketing Officer, Kizmet Mobile

Areas of Expertise: software development, technology, social media, mobile applications, web 3.0, experiential marketing

Position Responsibilities: Run the day to day creative and operations of a fast-growing creative-driven digital marketing agency.

Work History: • First venture into design was making my own report card in 9th grade. Got caught.
• My mom punished me by making me go work for her at the long island ad agency she managed
• I learned how to make ads from a guy who wound up one day winning a Grand Prix at Cannes
• He was my mentor. He showed me what to do.
• I skipped college and after a few years working on Long Island I got my first big break at BBDO
• I stayed there for 2 years and went to Ammirati Puris Lintas which is now Lowe, a division of InterOmniWPPublic
• After a brief stint as the first art director at the Gardner-Nelson project I worked at the Blum Group (now Blue Elephant).
• I tried starting my own agency but all the dot coms who hired me went out of business
• So I joined Brand Buzz for a bit
• Then the economy tanked and I fled for Massachusetts, where I worked at Winstanley Associates as a senior art director.
• They didn't like me and my New York ways too much so I came back here to freelance.
• Trying to network, I started Adholes.com. Oops!
• Spend 5 years at Escalate, an experiential marketing agency working as the creative director on Coke Zero, Haier, Samsung, Royal Caribbean and many other large brands.
• Founded Half Fiction in 2009

What Services Can You Offer Adgabber Members?: Unlimited friendship, gratitude, advice and connections

What Services Are You Looking For From AdGabber Members?: Inspiration, support and stories

At 1:06pm on December 17, 2008, RyanDrumwright said…: Hey Marc

I checked out escalatenow.com. Your work is impressive. What has been your favorite project that you have worked on so far?

Take care

Ryan

At 5:41am on August 26, 2008, Sergey Kornev said…: Of course :)

Send me your email!

SK

At 10:58pm on August 24, 2008, Matt Tarr said…: Thanks for the comment, Marc. I'll be intrigued to see if all the attention he's gotten from his cartoon and viral campaign makes a difference in November. Could be an interesting case study in marketing.

At 8:30am on August 23, 2008, Wouter Siteur said…: Hi Marc,

Thanks for your question about instant composing. It is an interactive way of composing. Together with my clients I compose in an interactive way in a short time music for commercials, websites and games. We start discussing the effect the music should have. Then I start building the music. At each step, the customer can say whether he likes it or not. The result: effective music in a very short time. A big advantage is that you the customer can influence the composing proces. Composing isn't a black box anymore with its sometimes unpleasant surprises. And I can even do it via Skype! On my website www.woutersiteur.nl you can listen to some of my music. It is only in Dutch, but when you click on audio showreel or video showreel, the music is international ;)

Does this anser your question?

Musical regards,

Wouter Siteur

At 6:30pm on August 22, 2008, alice said…: love your site! seems like a very creative bunch. hope we can swap stories!

At 1:54pm on August 22, 2008, Daniel Griffin said…: Thank you very much Marc ! What is the other advertising social network you are talking about?

At 12:46pm on August 22, 2008, Sergey Kornev said…: Hi Marc!

I am a Talent Manager. I coordinate international network of Copywriters and Strategic Planners.

SK

At 12:26pm on August 22, 2008, Nicholas Kinports said…: Thanks for reading Marc!

At 4:26pm on August 12, 2008, J.S. Gilbert said…: Just wondering- It's been several months since I sent you guys my money and entries for the Speckies. Is this ever going to happen or do I have to go break your kneecaps?