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Cecelia Marsh left a comment for Mark Smith

Hey where have you been hiding Mark? Miss ya!

Feb 18, 2009

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Personal Site/Blog: http://www.linkedin.com/in/mark81295

About Me: Marketing and technology evangelist with demonstrated excellence bringing new on-line products and services to market, shaping market awareness and demand for new interactive marketing / advertising services, and managing teams to drive emerging, customer centric technology innovation.

Areas of Expertise: Industry focus in customer loyalty, out of home media,and digital advertising. Domain expertise is the media intersection of customer centricity, advertising, and technology enablement.

Current Company: AnchorFree

Position: Executive Vice President, Marketing

Industry: Advertising

Company Description: AnchorFree is the largest Broadband Advertising Network powering thousands of HotSpot locations throughout North America. Our innovative advertising and messaging platform inserts new digital real-estate within user browser sessions creating a persistent and always-on messaging dialogue with out-of-home users. Why bother? Users get free internet access, HotSpot owners get paid from our incremental revenue stream with no up-front costs, and advertisers get access to an otherwise unreachable broadband audience. Wow!

Company Website: http://www.anchorfree.com

Work History: Strategic Development Director at Carlson Marketing | Peppers & Rogers
January 2005 – January 2007 (2 years 1 month)

Consultant at self employed
January 2000 – October 2003 (3 years 10 months)

• Consultant to Brierley and Partners (Dallas)(2003-2004):
• Venture Consultant (2000-2003): assisted start-up companies completing business plans, developing revenue models, providing investment strategies and product roadmaps. Invested in mezzanine round of YOUCentric (acquired by JD Edwards, then PeopleSoft, then Oracle).

• Oracle Corporation, Redwood Shores, CA (1999-2000):

Co-Founder; VP Technology and Operations at MyPoints.com

Co-founded on-line member marketing company utilizing internet technologies to manage interactive direct marketing, loyalty management and e-commerce campaigns – company traded publicly on NASDAQ as MYPT before being acquired. Raised multi-million dollar investment in funding to launch company – served on Board of Directors to IPO registration (S-1 filing).

Honors and Awards:

Industry Press, Media Interviews and Mentions with Mark S Smith

Ad-Supported Wi-Fi: Back to Basics - ClickZ Network
http://www.clickz.com/showPage.html?page=3627862

New York Times: Anchofree's Innovative Hotspot Ad Network
http://www.nytimes.com/2007/11/27/business/media/27adco.html?ex=135...

MuniWireless.com: Interview with AnchorFree
http://www.muniwireless.com/article/articleview/6648/1/3

Ad-Supported Wi-Fi Network Launches; ClickZ
http://www.clickz.com/showPage.html?page=3627519

AnchorFree Target Blogs, Wi-Fi Hotspots With New Ad Technology
http://publications.mediapost.com/index.cfm?fuseaction=Articles.sho...

Media Buyer Planner; Reaching Consumers On-the-Go via Free Wi-Fi Provider
http://www.mediabuyerplanner.com/2007/11/27/reaching-consumers-on-t...