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Just Branding

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Just Branding

Interchange for ideas and discussion of issues concerning branding and positioning. No axes ground here.

Gene Call joined Martin Jelsema's group Jul 30, 2009

5 Comments

tobin commented on Martin Jelsema's group 'Just Branding'

Technology demand a quicker take than in the past. Thus, the importance of meaningless logos. But the basics remain the same. I do think there is a major divisor and that it the hiring practices for online advertising talent. Those hiring look for…

Apr 28, 2009

Just Branding

Interchange for ideas and discussion of issues concerning branding and positioning. No axes ground here.

tobin joined Martin Jelsema's group Apr 28, 2009

5 Comments

jon tinson commented on Martin Jelsema's group 'Just Branding'

watch?v=dEbhpjPLGr4

Apr 12, 2009

jon tinson commented on Martin Jelsema's group 'Just Branding' Apr 12, 2009

Just Branding

Interchange for ideas and discussion of issues concerning branding and positioning. No axes ground here.

jon tinson joined Martin Jelsema's group Apr 12, 2009

5 Comments

Profile Information

Personal Site/Blog: http://thebrandingblog.com

Interests: branding, old jazz, typography, fine art lithos

About Me: I'm a 50-year veteran with both agency and corporate experience (BBDO, Marstellar, J.M.Mathes, Tallant/Yates - IBM, Coors, Information Handling Services). For the past 23 years I've been consulting and freelancing (Marketing Matters, Industrial Strength Copy, Signature Strategies). I'm married with grown children and four grand children. Jazz record collecting has been a passion for 55-years.

Areas of Expertise: Branding strategy, naming, logo design, B2B marketing, copywriting, new product development and launches

Current Company: Signature Strategies

Position: CEO

Position Responsibilities: wear all hats

Industry: branding consulting

Company Description: helping smaller companies profit from the power of branding. Handle all aspects - strategic, analytic and creative elements of branding.

Company Website: http://www.signaturestrategies.com

Work History: see above

Graduation Year: 1958

Academic Institution: University of Florida

What Services Can You Offer Adgabber Members?: Advice on branding, new product introductions, B2B mktg, creative services for branding (naming, logo design, graphic standards, taglines)

What Services Are You Looking For From AdGabber Members?: none at present though you never know what resources I might need.

Martin Jelsema's Blog

Does Marketing Dictate Branding or Does Branding Dictate Marketing?

Being a branding advocate, and encouraging people to think of branding as a strategic process, I opt for branding to be considered first. Also, that branding leads the approach that marketing, and particularly advertising, should take. What's your opinion?

Martin Jelsema
www.signaturestrategies.com

Posted on April 9, 2008 at 4:00pm — 1 Comment

First blog on AdGrabber

But certainly not my first blog. I've been blogging for several years. Last Novenmber - can't believe it's been a year - I started TheBrandingBlog, primarilly for small businesses and for those in marketing communications positions who want more insight into the branding process. TheBrandingBlog has a series on Branding Basics, one on Color in Branding, and a third…

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Posted on October 25, 2007 at 1:14pm