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Small Agency Needs Advice From Big(ger) Agency
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Started this discussion. Last reply by J.S. Gilbert Sep 22, 2009.

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Michael Sullivan and Matthew Olson are now friends Jul 6, 2010

Matthew Olson and J.S. Gilbert are now friends Jul 6, 2010

Matthew Olson updated their profile Jul 6, 2010

Matthew Olson updated their profile photo Jul 6, 2010

Matthew Olson replied to Steve McNamara's discussion 'How are you getting new business these days?' in the group Creative Directors Club

My comments come with a caveat—we're a small agency. Only three of us with some freelancers. However, we've been very fortunate to get a lot of referral business of late. There is where the blog and social media come into play. These…

Jul 6, 2010

J.S. Gilbert replied to Matthew Olson's discussion 'Small Agency Needs Advice From Big(ger) Agency'

You should have 2 internal documents that would be your business plan and your marketing plan. You business plan should indicate your oiperating expenses, including fixed and variable, among other things. Marketing will provide guidelines for…

Sep 22, 2009

Pingo.com replied to Matthew Olson's discussion 'Small Agency Needs Advice From Big(ger) Agency'

This might be a hard question to answer publicly. But I would say the key is in your client reporting of tasks to help VP's share your results with the executive team & how you can cookie cutter projects internally to manage the opperatoin…

Sep 22, 2009

Small Agency Needs Advice From Big(ger) Agency

We're looking for advice. Plain and simple. From operations to billing strategy, is there an agency (or person from) willing to help a little agency out? We're in the process of growing and getting into some larger accounts in the Upper Midwest. Very small potatoes for most agencies, but big for us.How do you bill for creative direction or project management?How do you get clients to participate or give effective feedback?Most of our team come from even smaller firms or are previous…See More

Discussion posted by Matthew Olson Sep 18, 2009

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HUSTLE defines the market. Will your biz define the market or will the market define you? http://is.gd/3q2Dy.

Status posted by Matthew Olson Sep 18, 2009

Matthew Olson replied to Buddy 'Friendly' Wachenheimer's discussion 'TERRORIZING TELEMARKETERS'

A warning to share from a prankster client. He received a obvious telemarketer call and immediately slipped into a mournful tone. He apologized, but the person the telemarketer sought had passes away and that he should be removed from the calling…

Aug 18, 2009

Is Participatory Marketing the "Bigger Picture" of Social Media?

Brands have to participate to interact with consumers. Common buzz terms like “1.0 versus 2.0” crop up. Gary Vaynerchuk tells brands to “get in the trenches” in this blunt and accurate video. Douglas White calls it “broadcast versus engagement” in this excellent article. Everywhere marketers go, people are looking for one…See More

Blog post by Matthew Olson Aug 18, 2009

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Why Is Good Social Media Content So Hard To Find In Politics?

Content is king. Nowhere is this more true than in political elections. So why is good social media content so hard to find in politics?Politics is the hot-button topic as we come into the start of another election season. We’ve been asked repeatedly for our opinion and consulting with several campaigns—doing it for free hasn’t really be practical. While we do offer some basics, a lot is left to the candidates or their volunteers.With the success of President Barack Obama’s social media…See More

Blog post by Matthew Olson Aug 12, 2009

0 Comments

Sued for a Tweet or Social Media Post? Not Impossible!

The Internet and social media have always been about free expression and free promotion, but what happens when free expression crosses the line into defaming or damaging someone or a brand? In short, can someone sue you for a Tweet?In a recent article, Deborah Spanic wrote, “the interesting point that I think may get lost in the he-said she-said of a typical defamation case, is the question of whether or not you can defame…See More

Blog post by Matthew Olson Aug 8, 2009

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Gwendolyn Davis commented on Matthew Olson's blog post 'Where Did Consumer-Driven Branding Come From?'

Thanks for the information Gwendolyn Davis

Jul 19, 2009

Where Did Consumer-Driven Branding Come From?

Why Brand Matters. It’s a statement, not a question. Many people think it is an obvious statement, but for many businesses it is very much a question. What is branding to a small business and why does it matter? What’s different now? Brands today are defined by the consumer.“Branding in business is not a some-time thing, it’s an all-time thing.”Every facet of your business plays into your brand. From business cards to your email signature, even how someone answers the phone—every instance…See More

Blog post by Matthew Olson Jul 17, 2009

1 Comment

The Art of the Tweet

Posting a message on Twitter, or Tweeting, sounds and looks easy enough. 140 characters to write what’s on your mind. Of course, delivering a solid brand message is a little more than simply updating your followers to your morning coffee choice. Some of it is some old fashioned PR principles.You’ve got an important message to get out to your followers. There are times when 140 characters can be downright constricting. Yet there are people delivering effective marketing or brand messages with…See More

Blog post by Matthew Olson Jul 6, 2009

0 Comments

Profile Information

Personal Site/Blog: http://signalfireproductions.com/secrets/

About Me: I am the President and Creative Director of Signalfire, LLC a southern Wisconsin creative agency specializing in brand strategy, web development, and social media consulting. I'm looking to keep in touch with the greater advertising world, network and share ideas.

Our team consists of project managers and various teams of designers and developers.

We work with a variety of industries ranging from tourism to manufacturing. More than a specific business type, we help all businesses with all aspects of their brand.

Areas of Expertise: brand strategy, web development, social media, consulting, graphic design

Current Company: Signalfire

Position: President and Creative Director

Company Website: http://www.signalfireproductions.com

What Services Can You Offer Adgabber Members?: Consulting, Brand Development, Web Design/Development, Graphic Design, Print Consulting (from make ready to purchasing) and Social Media Consulting

Matthew Olson's Blog

Is Participatory Marketing the "Bigger Picture" of Social Media?

Posted on August 18, 2009 at 7:52pm

Why Is Good Social Media Content So Hard To Find In Politics?

Content is king. Nowhere is this more true than in political elections. So why is good social media content so hard to find in politics?

Politics is the hot-button topic as we come into the start of another election season. We’ve been asked repeatedly for our opinion and consulting with several campaigns—doing it for free hasn’t really be practical. While we do offer some basics, a lot is left to the candidates or their volunteers.

With the success of President Barack… Continue

Posted on August 12, 2009 at 10:01am

Sued for a Tweet or Social Media Post? Not Impossible!

The Internet and social media have always been about free expression and free promotion, but what happens when free expression crosses the line into defaming or damaging someone or a brand? In short, can someone sue you for a Tweet?

In a recent article, Deborah Spanic wrote, “the interesting point that I think may get lost in the he-said she-said of a typical defamation case, is the question of whether or not you… Continue

Posted on August 8, 2009 at 10:12am

Where Did Consumer-Driven Branding Come From?

Why Brand Matters. It’s a statement, not a question. Many people think it is an obvious statement, but for many businesses it is very much a question. What is branding to a small business and why does it matter? What’s different now? Brands today are defined by the consumer.

“Branding in business is not a some-time thing, it’s an all-time thing.”

Every facet of your business plays into your brand. From business cards to your email signature, even how someone answers… Continue

Posted on July 17, 2009 at 1:47pm — 1 Comment

The Art of the Tweet

Posting a message on Twitter, or Tweeting, sounds and looks easy enough. 140 characters to write what’s on your mind. Of course, delivering a solid brand message is a little more than simply updating your followers to your morning coffee choice. Some of it is some old fashioned PR principles.

You’ve got an important message to get out to your followers. There are times when 140 characters can be downright constricting. Yet there are people delivering effective marketing or brand… Continue

Posted on July 6, 2009 at 10:16am

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At 1:23pm on June 23, 2009, Steve McNamara said…: Hi Matthew - You’re invited to join the Creative Director’s Club here on AdGabber. We try to include an interesting mix of creative personalities, and I think you’ll fit right in. Check it out, and join if you wish:

Go > Groups / Creative Directors Club http://www.adgabber.com/group/creativedirectorsclub

Cordially, Steve