Melinda Caughill's Groups

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Areas of Expertise: Direct marketing, SEO, strategic planning, trade shows, corporate identity and branding

Position Responsibilities: • Manage key client relationships
• Create strategic marketing plans
• Oversee target market research
• Develop competitive analyses
• Optimize agency operations
• Educate staff on new media
• Provide expertise on the areas of direct marketing, trade shows, search engine optimization, branding, strategic planning, and successful plan implementation

Company Description: Most advertising agencies and web designers think and speak in the First Person. They say, “I can do Flash. I know JAVA. I cost an arm and a leg.”

Some firms are farsighted enough to speak in the Second Person. Typically, they spend most of their time asking about you and your company. “How can we help you? What do you want to do? How much can you afford?”

But we named our advertising and web design company “Third Person” to remind us that our real task is to see things from your audiences’ point of view.

* THEY are the customers who buy your product or use your service.
* THEY are the investors who loan you money.
* THEY are the employees who fulfill on your offer.
* And THEY are the ones who will ultimately make YOU successful.

By always approaching the advertising and web sites we produce from the end user’s point of view we are better able to create unique, efficient, and appealing communications that speak directly to THEIR concerns and desires.

To learn more about how we can help you persuade them,
visit www.third-person.net, today.

Work History: Owner at Moonlight Design, LLC
June 1998 – 2007
(Privately Held; 1-10 employees; Marketing and Advertising industry)

Marketing Manager at Beacon Health
August 1999 – June 2004
(Privately Held; 11-50 employees; Hospital & Health Care industry)

Reporter at WUWM 89.7 FM
December 1995 – January 1998
(Non-Profit; 11-50 employees; Broadcast Media industry)

What Services Can You Offer Adgabber Members?: Direct marketing, SEO, strategic planning, trade shows, corporate identity and branding, and general assistance related to running an agency, managing creative staff, etc.

What Services Are You Looking For From AdGabber Members?: Assistance related to self-promotion... what is working for others out there and what is not?
I'm also interested in learning more about social media - how people are using it for their businesses and clients.