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Michael Durwin
- Male
- Boston, MA
- United States
- Blog Posts (3)
- Discussions (7)
- Events
- Groups (1)
- Photos
- Photo Albums
- Videos
Michael Durwin's Discussions
How Much Would You Pay to Manage all of your Online Presence?
3 Replies
Started this discussion. Last reply by Page Schorer Jul 2, 2009.
Michael Durwin's Page
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Latest Activity
Michael Durwin replied to Gustavo Duenas's discussion 'Creating ads for Hispanics' in the group Creative Directors Club
And I'd be glad to do the visual creative. I won 2 awards last year for multicultural marketing specifically to the Hispanic market.
And Russian and Filipino focused campaigns:
Michael Durwin commented on Steve McNamara's group 'Creative Directors Club'
Alexandra,
Not so hard, alot of food commercials use pop music. Have you found a site just full of commercials? Brandfire used to rock but they shut down. Did you consider using Pepsi when Michael Jackson's hair caught on fire? Or Beyonce,…
Michael Durwin commented on Steve McNamara's group 'Creative Directors Club'
Alexandra,
The problem with getting those stats is that your only measurement is Neilsen Ratings, but they don't tell you if someone was even in the room while the spot ran, never mind went out and bought the product!
Apple did a good job in…
Michael Durwin replied to Steve McNamara's discussion 'What's the Most Interesting Thing You've Done Lately? Part II' in the group Creative Directors Club
Got laid off, couldn't find any art/creative director jobs in Boston so I decided to launch a start-up!
http://www.gathr.me/video.html
Michael Durwin replied to J.S. Gilbert's discussion 'What's the Most Interesting thing you've done lately?' in the group Creative Directors Club
My partners and I have wrapped up our business plan and pitch deck on my new start-up: Gathr.Me. It's a way to manage all of the sites you log into: social networks, banking, commerce, even AdGabber!. The great part for marketers is that you…
Michael Durwin left a comment for Craig Stadler
Hat do you do? Who do you work for?
Craig Stadler left a comment for Michael Durwin
Nice to meet you, if you have any ideas on collaborating please let me know.
Page Schorer replied to Michael Durwin's discussion 'How Much Would You Pay to Manage all of your Online Presence?'
Certainly $20 per year and maybe more.
Michael Durwin replied to Michael Durwin's discussion 'How Much Would You Pay to Manage all of your Online Presence?'
We're talking to family and friends as well as our various networks, and within the next 3 weeks begin pitching angels and VCs. Our total funding need is $1 million. I'll know better next week what the minimum buy in would be. Contact me…
Brian Caruso replied to Michael Durwin's discussion 'How Much Would You Pay to Manage all of your Online Presence?'
This seems like a fantastic idea. As a consumer I would be $20/yr.
What kind of investors are you seeking out?
How Much Would You Pay to Manage all of your Online Presence?
How Much Would You Pay to Manage all of your Online Presence?I'm working on a startup that will do just that, as well as allow you to manage social media and online ad campaigns WHILE aggregating analytics as well. Something that I'm sure marketers would LOVE.We are currently seeking funding from both small and medium sized investors. You can learn more at : http://www.gathr.me/video.htmlThis brings us to how much is that worth. As a consumer, would…See More
Discussion posted by Michael Durwin
Michael Durwin updated their profile
Michael Durwin replied to Steve McNamara's discussion 'What's the Most Interesting Thing You've Done Lately? Part II' in the group Creative Directors Club
tweaked Gathr.me's executive summary, UI wireframes for our mobile application, grew my network of contacts, celebrated my 40th birthday, and began to get very excited about going to see Star Trek tonight.
Profile Information
- Personal Site/Blog
- http://www.mdurwin.com
- About Me
- Everything you want to know about me is on my website! Or you can chat me up on Twitter: @mdurwin
- Areas of Expertise
- social media, strategic, creative and execution online and offline.
- Current Company
- None
- Position
- unemployed creative director
- Position Responsibilities
- Come up with BIG ideas, make sure they're on target, on message and on time, then make them happen.
- Company Website
- http://www.mdurwin.com
- Work History
- Fuseideas
Allen | Roche Group
Pisces Productions
Primus Telecommunications
Fidelity Investments
- Academic Institution
- Suffolk University
- What Services Can You Offer Adgabber Members?
- social media expertise (unlike everyone else who claims this, I've actually developed paid SoMe engagements for major and minor brands).
- What Services Are You Looking For From AdGabber Members?
- Connections, sharing war stories
Michael Durwin's Blog
This Isn’t Your Father’s Marketing
Until very recently business followed a specific plan of engagement with consumers. Beginning with print, then radio, television then the Internet, communications were a one way street. Over the last 15 or so years, all of the existing channels were used to drive traffic to a brand’s website.
Read the full article… Continue
Read the full article… Continue
Posted on March 24, 2009 at 10:13am
Brands That Do Not Adopt Web2.0/Social Media Strategy Don’t Burn Out, They Just Fade Away
Hopefully the discussion of whether or not the whole web2.0/social media thing is a fad is over. If not, I can’t help you!
Many brands are still struggling with whether or not they should implement web2.0 thinking. After all, is it worth the effort? What is the ROI? Can’t I just keep doing business as usual?
First of all, business ISN’T as usual. Don’t believe me? Second of… Continue
Many brands are still struggling with whether or not they should implement web2.0 thinking. After all, is it worth the effort? What is the ROI? Can’t I just keep doing business as usual?
First of all, business ISN’T as usual. Don’t believe me? Second of… Continue
Posted on March 24, 2009 at 10:11am
How Important is Social Media to Consumers?
Following some incredible buzz for social media, there has been a growing surge of backlash against using it for business. Recent numbers from reports from Cone Inc., and Forrester show that, whether some marketers and companies believe in SoMe or not, their customers do.
• 75% of all online adults use social media.
• 93% of social media users believe a company should have a presence in social media.
• 85% believe a company should not only be present in, but also interact… Continue
• 75% of all online adults use social media.
• 93% of social media users believe a company should have a presence in social media.
• 85% believe a company should not only be present in, but also interact… Continue
Posted on March 24, 2009 at 10:08am
Comment Wall (3 comments)
- At 8:08pm on July 8, 2009,
Craig Stadler said…
- Nice to meet you, if you have any ideas on collaborating please let me know.
- At 4:46pm on February 21, 2009,
J.S. Gilbert said… - Best of luck to you. I hope the baby is healthy and whole.
- At 4:17pm on February 21, 2009,
Steve McNamara said… - Hi Michael - You’re invited to join the Creative Director’s Club here on AdGabber. We try to include an interesting mix of creative personalities, and I think you’ll fit right in. Check it out, and join if you wish, here:
http://www.adgabber.com/group/creativedirectorsclub
Cordially, Steve
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Copywriter Group
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Social Marketing Group
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