Nicholas Wood's Friends

View All

Nicholas Wood's Discussions

1) What is more measurable, direct response or traditional awareness based marketing communications?
3 Replies

Started this discussion. Last reply by John Sing Jun 9, 2011.

2) Is the trend going toward more metrics marketing versus art (awareness) communications?

Started Jun 16, 2009

3) Do you think that marketing based on metrics is simply a fad or is the trend shifting from art to metrics based marke

Started Jun 16, 2009

View All

Gifts Received

Nicholas Wood has not received any gifts yet

Give a Gift

Nicholas Wood's Page

Latest Activity

John Sing replied to Nicholas Wood's discussion '1) What is more measurable, direct response or traditional awareness based marketing communications?'

At Kre8 Media our clients are happy with our results we get from setting up a direct response media campaign for them. The roi from our campaigns have been outstanding and we are very proud of our success. In my words Direct Response is much more…

Jun 9, 2011

copyvet replied to Nicholas Wood's discussion '1) What is more measurable, direct response or traditional awareness based marketing communications?'

Direct response is always more measurable, because the metrics are predefined. In other words, in direct response, you're asking your audience to do something very specific. If they do, it's measured. On the other hand,…

Jul 7, 2009

Susan Gasaway (Baxla) replied to Nicholas Wood's discussion '1) What is more measurable, direct response or traditional awareness based marketing communications?'

I would say most clients are looking for Direct Response. It's all about the here and now to them – with numbers that can be measured so they know the "effectiveness" minute-by-minute. Long range "awareness" campaigns…

Jun 29, 2009

Heather Morford replied to Nicholas Wood's discussion '5) Is it common for marketing programs that are not metrics driven to fall victim to budget cutbacks?'

Hi Nicholas, I would answer that yes, it is more likely that marketing programs that are not driven by metrics or clearly measurable are the first to fall prey to budget cuts. Particularly in companies where the executive or management team does…

Jun 24, 2009