Paul Ashby 56, Male London United Kingdom: Share on Facebook Share Twitter

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From Man Marketing to Mad Marketing!
4 Replies

Started this discussion. Last reply by Buddy 'Friendly' Wachenheimer Apr 28, 2009.

The desperate need to restructure advertising and marketing!
3 Replies

Started this discussion. Last reply by J.S. Gilbert Apr 28, 2009.

Advertising has failed for three reasons:
16 Replies

Started this discussion. Last reply by J.S. Gilbert May 7, 2009.

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Paul Ashby replied to Buddy 'Friendly' Wachenheimer's discussion 'Why are advertising social networks so dysfunctional?'

The Palm tree analogy is neat but a littler misleading I fear. In my opinion one of the sufferings that advertising is undergoing is best summed up by the little story "The answer is a 30 second TV commercial - now what's your…

Jun 16, 2009

Paul Ashby replied to Buddy 'Friendly' Wachenheimer's discussion 'Why are advertising social networks so dysfunctional?'

Holy shit Buddy...there you go responding with an offer. But let's get one thing straight I don't think that you should be a mere contributor to this subject I feel strongly that you should be the Head Spokesperson! And leader of the pack…

Jun 15, 2009

Paul Ashby replied to Buddy 'Friendly' Wachenheimer's discussion 'Why are advertising social networks so dysfunctional?'

Enough of frivolous discussion and trivia. We need broader skills and experience to deepen the quality of advertising – right now! Perhaps this Adgabber discussion will trigger a much wider debate about Advertising & Marketing. Without a…

Jun 13, 2009

Paul Ashby replied to Buddy 'Friendly' Wachenheimer's discussion 'Why are advertising social networks so dysfunctional?'

Moving onwards...ever onwards let me try this on you: As any marketing critic will tell you, usually through gritted teeth, the Social Media/Twitter Syndrome is typical of what's going on right now across the marketing/advertising world.…

Jun 12, 2009

Paul Ashby replied to Buddy 'Friendly' Wachenheimer's discussion 'Why are advertising social networks so dysfunctional?'

What is lacking in the advertising world of to-day? Mainly we appear to lack ideas, strong ideas, competing ideas, confident philosophies, angry dissent. Advertising people used to have ideas & policies & they jostled to present their…

Jun 10, 2009

J.S. Gilbert replied to Paul Ashby's discussion 'Advertising has failed for three reasons:'

Joe Mandes, Editor-In-Chief for Media Magazine puts forth a column in the May eidition in which he eloquently points out "We get so caught up in the process of what we do that we forget it is about connecting people." In the immortal…

May 7, 2009

Bruce Stanley replied to Paul Ashby's discussion 'Advertising has failed for three reasons:'

You spent $10m? Now that is consumer waste right there. Geez. Just stop already. Although this is fun, is this really TJ posing as some ad gube? Did you build another covert profile? Man, you had us all running out to get that book, what was the…

Apr 30, 2009

Bruce Stanley replied to Paul Ashby's discussion 'The suits come to Social Media. Now that’s the kiss of death!'

"It's all in my book." Still advertising on social media? I do see your point, if old school advertisers keep trying to sell their books on social forums then who are we really able to trust? Who are you really soliciting anyway? The…

Apr 30, 2009

Profile Information

Personal Site/Blog: http://interactivetelevisionorinteractivetv.blogspot.com

Interests: Jazz especial "modern jazz", reading,movies,travel,writing articles

About Me: I have been fortunate enough, through my business, to indulge my love of travel, I have lived n Australia,The USA,Japan,Singapore. I also wrote and produced the worlds first regularly scheduled interactive tv game show on Channel 7 in Manila, Philippines.

Areas of Expertise: After studying the theories of communication I pioneered the concept of interactive communication to the Marketing/Advertising community using the principals of Game Playing and Programmed Instruction. Establishing that Interactive "Events" are far more effective than conventional advertising.

Current Company: 1 - 2 - 1 Communications

Position: CEO

Position Responsibilities: My principal responsibilities are the writing and preparation of Interactive "Events" on behalf of our Clients.

Industry: The Marketing & Communications Industry

Company Description: Providing totally accountable Marketing Communications programmes ("Events") on behalf of a wide ranging list of Clients

Company Website: http://interactivetelevisionorinteractivetv.blogspot.com

Work History: Produced the worlds first interactive print event in London in 1974 linking print to TV to solidify consumers perceptions of participating brands. Wrote and Produced the worlds first interactive programme in Australia using News Corporations publications. Produced programmes for P&G,Unilever,Nestle,Kraft,. Invested $10 million in independent research that established interactive communication to be far more cost effective than regular advertising.

Graduation Year: 1968

Academic Institution: City of London College Morgate, London

What Services Can You Offer Adgabber Members?: Extensive experience in the preparation of interactive programmes. Some highly critical articles regarding the current advertising scene!

What Services Are You Looking For From AdGabber Members?: Exchange of knowledge and information. The improvement of advertising and marketing services.

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Paul Ashby's Blog

What is communication?

After a little thought, most people come up with a definition that is about transmitting and receiving information. A little more thought might produce the word exchange. This is more satisfactory, but still assumes that communication is about moving something about conveying, or sending, or delivering, some commodity called ‘information’.

In fact, the word has quite a different root meaning. It derives from the Latin communis, meaning ‘common’. or ‘shared’. It belongs to the… Continue

Posted on February 8, 2008 at 7:02am — 1 Comment

Communication in a changing world

The Advertising, Marketing and Broadcast community currently reside in a tramline society, a society that has got used to its ruts and its blinkers and prefers its own ways, however dreary, to untrodden paths and new ways of looking at things.

An analogous story is of the Peruvian Indians who, seeing the sails of their Spanish invaders on the horizon simply put it down to a freak in the weather and went on about their business having no concept of sailing ships in their limited… Continue

Posted on February 6, 2008 at 9:33am

Terrestrial Television with interactive “Events” make television commercials much more effective and accountable!

Over the last decade a consensus has formed among researchers that the power of television commercials to affect sales range from the insignificant to the non-existent.

Some of the most acclaimed and memorable ads of all times have been pretty awful at doing what they were created for i.e. sell products.

However that is not the fault of the TV stations, and it is unfair that they should now be the subject of such soul searching.

The commercials sometime… Continue

Posted on February 6, 2008 at 9:24am

The future of advertising has to be interactive!

Current conventional mass media are weak conductors of knowledge and comprehension. This is because of a number of factors, however the main reason is; they are non-interactive communications vehicles, in other words ‘conversations’ cannot take place.

Communication research shows that interaction raises a communication’s learning effectiveness.

The one problem facing interactive advertising is the fact that it has become a cliché in recent years, without any… Continue

Posted on February 6, 2008 at 9:18am