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Paul McA
Paul McA
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  • Belfast
  • Ireland
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Car advertising - on adn offline - i need some help..

Started Nov 10, 2009

evaluate this website for me??
1 Reply

Started this discussion. Last reply by Abdol Rahim Mirza Mar 9, 2008.

can someone have a look and give me an opinion?
8 Replies

Started this discussion. Last reply by Ryan Csolak Mar 3, 2008.

 

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Jeffrey Kay and Paul McA are now friends Nov 27, 2009
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Car advertising - on adn offline - i need some help..

hey - need some positive thinking on communciations relating to selling cars...!- obvious migration from print to on-line for both vendor and buyer...are there any examples across your markets- ideally interested in US behaviour - where the two media co-exist in near-perfect harmony...? is that possible?I work in a Uk/Irish market and have seen a seismic shift from print to digital - BUT print still works in some case adn for some vehicle types...if anyone has any info or could point me in a…See More
Discussion posted by Paul McA Nov 10, 2009
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I NEED HELP IN THE CAR INDUSTRY

hey - need some positive thinking on communciations relating to selling cars...!- obvious migration from print to on-line for both vendor and buyer...are there any examples across your markets- ideally interested in US behaviour - where the two media co-exist in near-perfect harmony...? is that possible?I work in a Uk/Irish market and have seen a seismic shift from print to digital - BUT print still works in some case adn for some vehicle types...if anyone has any info or could point me in a…See More
Blog post by Paul McA Oct 28, 2009
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Pharma Marketing

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The group for sharing ideas, experiences, and industry gossip about the world of pharmaceutical and medical device marketing, advertising, and promotions.
Paul McA joined Matthew Peck's group Jul 13, 2009
1 Comment
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Paul McA commented on Jeffrey Kay's group 'Non-Traditional & Alternative Marketing Tools'
Yeah - the old DISC (Does It Sell Cars) comes out all the time when te company spends money on advertising - they think that the manufacturer builds up the brand and all they have to do as a retailer is sell/price point/direct...nothing is given to…
Jul 13, 2009
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Paul McA commented on Jeffrey Kay's group 'Non-Traditional & Alternative Marketing Tools'
agree Vince. seems some advertisers/marketeers are reverting to the 'repetition' technique - sincerity and honesty are fairly key to successful social media. In the same way there is a certain ettiquette demanded at off-line social…
Jul 13, 2009
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Paul McA commented on Jeffrey Kay's group 'Non-Traditional & Alternative Marketing Tools'
They are currently using ebay with no real success. I want them to be brave enough to go to facebook/bebo where ever adn create a platform for customers to talk about there aftersales etc, but to paraphrase Big Jack, I dont think they can handle…
Jul 13, 2009
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Paul McA commented on Jeffrey Kay's group 'Non-Traditional & Alternative Marketing Tools'
Ok - quick question? I want to get a car retail client to embrace digital but its tough - too much of a paradigm shift...any suggestions as to how I can start the conversion/conversation?
Jul 9, 2009

Profile Information

Interests
branding, communications, strategy, sales, marketing, coaching
About Me
Im a communications consultant based in Belfast - experience in media, strategy, branding, design
Areas of Expertise
branding, media, sales...
Current Company
shift control
Position
director
Industry
communications
Company Description
The company offers consultation across a wide range of marketing activities, inluding brand development, design, PR, sales training, media planning, strategic planning...
Company Website
http://www.shift-control.co.uk
Work History
I have worked for a variety of media owners across the Uk and Ireland and have worked on strategy for global brand leaders in the motoring sector and financial services.
Graduation Year
1990
What Services Are You Looking For From AdGabber Members?
interested to find out how its done across the world

Paul McA's Blog

Paul McA

I NEED HELP IN THE CAR INDUSTRY

hey - need some positive thinking on communciations relating to selling cars...!

- obvious migration from print to on-line for both vendor and buyer...are there any examples across your markets- ideally interested in US behaviour - where the two media co-exist in near-perfect harmony...? is that possible?

I work in a Uk/Irish market and have seen a seismic shift from print to digital - BUT print still works in some case adn for some vehicle types...if anyone has any info or could… Continue

Posted on October 28, 2009 at 3:47pm

Paul McA

Just landed...

Hi - I have just arrived but am suffering with a little jet lag - keen to hook up with a few people soon...

Posted on February 25, 2008 at 3:43pm

Comment Wall (2 comments)

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At 7:35am on March 4, 2008, Abdol Rahim MirzaAbdol Rahim Mirza said…
Welcome to the world of AdGabber, Paul.
At 3:21pm on February 25, 2008, Paul McAPaul McA said…
i've just arrived - is it going to be worth my while?
 
 
 


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