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AdWomen

AdWomen is an advertising women´s initiative . We want to find out the new advertising codes through the creative universe of women. We look for the female factor in the advertising and want to promote the creativity that connects with women.

Pianca joined Adwomen's group Feb 8, 2010

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So excited to finally join my peers in the conversation... Hello, Gabber's : )

Status posted by Pianca Feb 8, 2010

Profile Information

Personal Site/Blog: http://shaides.com

Interests: DIGITAL.MARKETING/ MANAGEMENT/BRANDING/EVENTS/PR

About Me: Results-proven marketing professional with 8+ years experience in sales / marketing and leadership positions, building a record of success in developing marketing campaigns, strategies and solutions that generate 6 - and 7-figure revenue growth. A strong digital media background, highly familiar with business development and sales operations. Adept at developing and implementing GTM (go-to-market) strategies for new and existing products or services. Able to build relationships with high level personnel and close large sales in heavy competitive environments.

Areas of Expertise: High - impact presentations. Team-Building & Leadership. Brand Awareness. Strategic Partnerships - Alliances. Budget Preparations and Management. Excellent trainer and mentor. Combined Knowledge of PC/OS systems, MS Office, MS Project, MS Excel, Adobe Acrobat, SPSS, and QuickBooks. Bilingual (Spanish/ English) and Proficient in copy writing.

Current Company: Pink Republic Marketing Group

Position: Marketing Director

Position Responsibilities: As an Marketing Consultant, I provide expertise to teams of trained event planners and publicist, who work together to create compelling marketing strategies that help our clients bottom-line R.O.I, by producing fun and trendy media-worthy events for boutique-retail giants, independent brands and hospitality sales teams. Whether hired within a budget or exclusively contracted; I maintained client retention by executing innovative concepts and bringing sale objectives to life with real-time consumer trends.

Industry: Workforce, Non-for-profits, Hospitality, Media, Fashion

Company Website: http://www.pinkrepublic.com

Work History: History of Responsibilities

Operated marketing and business consulting service, targeting new business accounts, projects and grants in emerging communications, non-for-profits and services markets.

Performed research and reported on competitive positioning, consumer perceptions, and other areas.

Authored consumer feedback surveys, conducted statistical analysts, prepared reports for senior management teams.

Actively involved in formulation, labeling, manufacturing outsourcing, design and distribution strategy development for initial consumer product line.

Developed, planned and executed tradeshows, product launches, special media events, fashion shows and community incentive campaigns within the fashion, advertising, non-for-profits and hospitality industries.

Managed event/ campaign budgets ranging from $5,000 to $200,000, with reputation of saving 35% or more on travel and overall expenses throughout project or account.

Created and implemented web marketing strategies and plans for clients. Involved in all project phases, from requirements determination and sales efforts to web site development and launch.

Prepared and delivered presentations, provided creative support and performed sales training.

What Services Can You Offer Adgabber Members?: Team-Building & Leadership. Brand Awareness. Strategic Partnerships - Alliances. Social Media Expertise