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At 2:45am on June 1, 2009, Craig Stadler said…: Nice to meet you, if you have any ideas on collaborating please let me know.

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Personal Site/Blog: http://www.automotivedigitalmarketing.com/profile/RalphPaglia

Interests: Automotive Digital Marketing and Advertising

About Me: Ralph Paglia is one of the pioneers who has led the automotive industry, sometimes kicking and screaming, into the age of digital marketing. Ralph was generating emails sales leads for dealerships in Southern California as far back as 1986. He has worked with over a dozen car companies and hundreds of dealers throughout North America in developing Internet based digital marketing and advertising programs and systems.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.

- 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics.

Areas of Expertise: Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

Experienced in using market research to improve results from people, business processes and the technology used to execute.

OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

Current Company: ADP Dealer Services

Position: Director - Digital Marketing Solution

Position Responsibilities: Director - Digital Marketing
ADP Dealer Services

Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Industry: Automotive

Company Description: ADP Dealer Services provides fully integrated solutions that make it easy to drive results in every area of automotive and truck dealerships

Achieving Dealer business objectives is easy with ADP Dealer Services. We have fully integrated solutions like our Dealer Management System (DMS), Customer Relationship Management (CRM), and ADP Network Phone systems that work together seamlessly, making it easy to drive results in every area of your dealership. The result: you can set and measure goals, and achieve specific results for all your operations.
Take advantage of our DMS, Drive, to increase profitability, efficiency, and customer satisfaction. Now that you have the data, put it to work for your entire dealership:

* Stay in touch with your customers and prospects, and keep them coming back, with ADP CRM
* Contact the customers in your CRM database using automated voice, live voice, email, or text messaging with CustomerTouch®
* Increase revenues by taking your marketing online; ADP’s Digital Marketing can help
* Tie your quotes to your customer records with ADP Desking
* Access customer records from Drive in just seconds, then make automatic phone notifications through ADP Network Phone
o Great for Service reminders, special ordered parts arrivals, and more

These are just a few examples of the fully integrated solutions you can find with ADP. Our easy-to-use applications work together, so there’s no going back-and-forth between multiple systems, wasting time and causing errors. Drive results in every area of your dealership with fully integrated solutions from ADP.

Company Website: http://www.ADPdealerservices

Work History: Director - Digital Marketing; (505) 301-6369
ADP Dealer Services
Automotive industry
March 2007 – Present (2 years 1 month)

Ralph has 46 recommendations (1 manager, 19 co-workers, 4 clients, 22 partners)

CRM/eBusiness Director
Courtesy Chevrolet
August 2005 – March 2007 (1 year 8 months)
Responsible for all eBusiness and CRM related strategies and tactical operations. Supervised multiple Business Development Centers and Internet Sales Teams, including 6 middle manager direct reports supervising over 40 additional people on their teams. Developed industry leading multi-media Integrated Marketing campaigns, Digital Marketing URL portfolio of over 600 domains. Designed and implemented fulfillment channels to guide car buyers through multiple consumer characteristic based sales processes.

Ralph has 34 recommendations (1 report, 9 co-workers, 3 clients, 21 partners).

OEM Solutions Partnership Executive
Reynolds and Reynolds
Information Technology and Services industry
February 2005 – August 2005 ( 7 months)
Account Management responsibility for American Honda Motor Co., Inc. of Torrance, CA. Responsibilities included developing scope of work and proposals from point of conception and value proposition modeling, through executive acceptance, contract and Purchase Order completion. Subsequent management and coordination of organizational resources used in contract execution, services fulfilment and products delivery.

Ralph has 28 recommendations (20 co-workers, 6 clients, 2 partners).

Consulting Practice Leader
Reynolds and Reynolds
Management Consulting industry
June 2002 – February 2005 (2 years 9 months)
Responsible for development of professional service delivery protocols, policies and precedures for Consultants delivering services to dealers and car companies. Led projects from initial conception through completion of contracted deliverables. OEM and Distributors served include:
- Ford
- Mercedes-Benz
- Toyota
- Honda and Acura
- BMW and MINI
- Nissan and Infiniti
- Hyundai
- Kia

Enterprise Class Automotive Retail Organizations served include:
- UnitedAuto Group, Inc.
- Asbury Automotive
- Group 1 Automotive
- (Other publicly traded retail autoe groups on NDA basis)

Dealerships and Auto Groups Ralph worked with directly include:
- Ourisman Automotive (VA and MD)
- West-Herr Automotive (NY)
- Sterling McCall Auto Group (TX)
- Red McCombs Automotive (TX)
- Jay Wolfe Auto Group (MO, IL, OH and KS)
- Richardson Investments, Inc. (NM, TX and AZ)
- Sheehy Automotive (MD and VA)
- Koons Auto Group (VA and MD)

Ralph has 18 recommendations (14 co-workers, 2 clients, 2 partners)

TAS Consulting Team Leader
Reynolds Consulting Services
May 2000 – June 2002 (2 years 2 months)
Ralph led the Technology Assisted Sales (TAS) Consulting Team which delivered specialized eBusiness Consulting, Training and Implementation services to retail automotive dealerships throughout North America. Ralph and his team engineered and implemented hundreds of Internet sales Departments and Business Development Centers (BDC) throughout the U.S. and Canada that utilized various Reynolds technology products such as web sites, CRM applications, systems and Information technology tools including automated marketing and communication products.

Ralph has 16 recommendations (1 report, 12 co-workers, 2 clients, 1 partner).

Cyber Car eBusiness Consultant
HAC Group
Management Consulting industry
October 1999 – May 2000 ( 8 months)
Ralph was one of the original 30 consultants that launched the Cyber Car eBusiness Consulting division within the HAC Group of Wynnewood, PA. Duties included delivery of professional consulting services to Ford, Lincoln, Mercury and Volvo dealerships throughout North America under contract with the Ford Motor Company.

Senior Sales Manager
Red McCombs Automotive
May 1998 – May 1999 (1 year 1 month)
Responsible for Recruiting, Hiring and Training of Variable Operations personnel for Red McCombs Ford and Red McCombs Toyota.

Graduation Year: 1981

Academic Institution: S.U.N.Y. at Buffalo

What Services Can You Offer Adgabber Members?: Automotive Digital Marketing and Advertising campaign development and management services including creative, ad hosting, trafficking and sophisticated reporting and ROI analysis. We work either directly with clients or as a supplier to Ad Agencies.

What Services Are You Looking For From AdGabber Members?: Recruiting and hiring dynamic professionals who are willing to drive the car business into a more productive marketing mindset.

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