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Banner Ads Work -- Even If You Don't Notice Them At All

New research is showing that banners don't have to be obnoxious to be effective. Hell - they don't even need to be noticed at all to sway attitudes positively.

The majority of online ad exposure occurs when the viewer's attention is focused elsewhere - like on the page content. Banners are mostly in the periphery. A new study reveals that even this incidental exposure to advertising positively effects consumer…

From January 4, 2007. For the first time, researchers have used functional magnetic resonance imaging (fMRI) to determine what parts of the brain are active when people consider whether to purchase a product and to predict whether or not they ultimately choose to buy the product.

This paper is the latest from the emerging field of neuroeconomics which investigates the mental and neural processes that drive economic decision-making. The results could have a profound impact on economic…

Some decades ago, there was some research that indicated a slight boost in effectiveness for ad pages on the right-hand side of magazines. Since then, advertisers have demanded pages on the right. But over the years, something interesting has happened in the publishing world. The popular "right-hand pages catch the reader's eye most effectively," myth has caused a page shift that may mean pages on the right aren't right any…