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Surviving job loss - Life On Line from August 1st www.life-on-line.tv

Started Aug 1, 2009

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The new online marketing paradigm

Listen to the Bernie Borges interview hereMany business leaders, particularly those over 40, are aware of the bloggersphere, social media, online networks and suspect that they should participate. But they don’t know why or how and some even have a resistent attitude against online engagement.However there is little or no chance to opt out because in the 21st century, a new marketing paradigm is…See More

Blog post by Steve Cropper May 31, 2010

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Reputation Online Episode 8 - ROI from online communication

LISTEN to the interview HEREDespite the migration to online communication among PR people and even more so elsewhere in the marketing community, lots of organisations either don’t yet realise the potential or more likely, they feel it is yet another cost they don’t need. What is social marketing and online engagement actually worth to marketers in dollars and cents? This week’s Reputation Online guest is a regular expert on the Nine Network…See More

Blog post by Steve Cropper May 3, 2010

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Radio interview - Financial & Investor Relations Online

LISTEN to it HEREFinancial and investor relations PR practitioners have to content with an elaborate set of regulations governing what one can and cannot say or do. How do they handle all the challenges of their practice in the complicated, fast-moving online environment?This week, Reputation Online's guest is Carden Calder, Managing Director of the Sydney-based Financial and…See More

Blog post by Steve Cropper Apr 26, 2010

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The new media - a journalist’s perspective

Listen HERESince there was a thing called “Media”, we’ve associated it with newspaper headlines, radio broadcasts and TV News. But the advent of social media, the bloggersphere and social networks has prompted us to rethink what we mean by “Mass Media”. Anyone who can write a blog or put up a podcast might be considered to be in the media business in a very real sense, because increasingly,…See More

Blog post by Steve Cropper Apr 19, 2010

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A Business Park in a Virtual World

'Reputation Online' is an audio podcast about how individuals and organisations can develop and protect their reputation on the internet.What if you could bring an ad to life in a way that allows people to step inside of your concept, look around, talk with people and experience your marketing offering ‘virtually’, if not actually…See More

Blog post by Steve Cropper Apr 11, 2010

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Steve Cropper and Jane Bowlin-Burt are now friends Apr 6, 2010

Latest Reputation Online episode now available

'Reputation Online' is an audio podcast about how individuals and organisations can develop and protect their reputation on the internet.This week we talk to academic and corporate trainer Carol Moore about measurement and evaluation of PR programs, particularly in the highly interactive and measurable online space.I'd like to invite you to join the social network…See More

Blog post by Steve Cropper Apr 1, 2010

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Life On Line becomes Reputation Online

Hi everyone. The webTV series Life On Line has become 'Reputation Online', an audio podcast about how individuals and organisations can develop and protect their reputation on the internet. We talk to business leaders, journalists and technologists about the growing importance of social media and the challenges it presents to communicators.I'd like to invite you to…See More

Blog post by Steve Cropper Mar 23, 2010

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Profile Information

Personal Site/Blog: http://www.reputationaustralia.com.au

Interests: Internet TV, social marketing, online advertising

About Me: After many years as Australian TV/radio broadcaster, I moved on to a brief flirtation with politics and then settled into PR. But more recently, I have gone back to my media roots, establishing a production company for online and offline content. Reputation Australia at www.reputationaustralia.com.au

Areas of Expertise: Journalism, television production, broadcasting, Public relations, online media.

Current Company: Reputation Australia / ReputationTV / Reputation Online

Position: Director

Position Responsibilities: Owner, ie - everything

Industry: Online Media production, consultancy and training

Company Description: Our production company, Reputation TV makes web TV and audio. It is joined by the online PR/marketing consultancy Reputation Online and our training business, Reputation Australia. It provides in-person and online training programs in media interview skills, presentations, writing for business and media, crisis & issues management as well as how to engage with audiencdes online through social media. There's more information at www.reputationaustralia.com.au

Company Website: http://www.reputationaustralia.com.au

Work History: 10 years broadcast journalism in Australia and the UK
10 years PR (Burson-Marsteller and Hill & Knowlton) in UK and Australia
4 years online media production

What Services Can You Offer Adgabber Members?: Our production company, Reputation TV makes web TV and audio. It is joined by the online PR/marketing consultancy Reputation Online and our training business, Reputation Australia. It provides in-person and online training programs in media interview skills, presentations, writing for business and media, crisis & issues management as well as how to engage with audiencdes online through social media. There's more information at www.reputationaustralia.com.au

What Services Are You Looking For From AdGabber Members?: Assistance with recruiting clients for online and offline video/audeo production. Also seeking clients interested in acquiring media interview skills using a virtual environment online. There is a wide range of online training programs available with information to be found at www.reputationaustralia.com.au

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Steve Cropper's Blog

The new online marketing paradigm

Listen to the Bernie Borges interview here

Many business leaders, particularly those over 40, are aware of the bloggersphere, social media, online networks and suspect that they should participate. But they don’t know why or how and some even have a resistent attitude against online engagement.

However there is little or no chance…

Continue

Posted on May 30, 2010 at 9:06pm

Reputation Online Episode 8 - ROI from online communication

LISTEN to the interview HERE

Despite the migration to online communication among PR people and even more so elsewhere in the marketing community, lots of organisations either don’t yet realise the potential or more likely, they feel it is yet another cost they don’t need.

What is social marketing and online engagement actually worth to marketers in dollars and cents? This week’s Reputation Online guest is a… Continue

Posted on May 3, 2010 at 2:13am

Radio interview - Financial & Investor Relations Online

LISTEN to it HERE

Financial and investor relations PR practitioners have to content with an elaborate set of regulations governing what one can and cannot say or do. How do they handle all the challenges of their practice in the complicated, fast-moving online environment?

This week, Reputation Online's guest is Carden Calder,…

Continue

Posted on April 25, 2010 at 8:09pm

The new media - a journalist’s perspective

Listen HERE

Since there was a thing called “Media”, we’ve associated it with newspaper headlines, radio broadcasts and TV News. But the advent of social media, the bloggersphere and social networks has prompted us to rethink what we mean by “Mass Media”. Anyone who can write a blog or put up a podcast might be considered to be in the media business in a very real sense,…

Continue

Posted on April 19, 2010 at 4:16am

A Business Park in a Virtual World

'Reputation Online' is an audio podcast about how individuals and organisations can develop and protect their reputation on the internet.

What if you could bring an ad to life in a way that…

Continue

Posted on April 11, 2010 at 7:06pm

Comment Wall (4 comments)

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At 4:03am on April 17, 2009, Clipta said…: I have just joined your community. I would also like to have you on our Clipta Video community. Please go through the given link and join the Clipta Video community.

http://videosearch.ning.com/

Visit Video Search Engine- Funny,Music,Movie,Sports,News Video Clips

At 3:57am on April 17, 2009, Clipta said…: Hi thanks for the comments. You may also add your animated videos on Clipta.com .

looking forward a great networking with you.

At 3:36am on April 17, 2009, Grace said…: Hi Steve, Thanks for the add. I joined a couple days ago, having gone to Ad:tech conference in Paris and got religion. I show artists in my home gallery. So I'm an art dealer/event planner.

All the best,
Grace