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Profile Information

Personal Site/Blog: http://www.tiffanystrobel.com

Interests: Social Media, Mobile Marketing, Networking, Personal & Professional Development, Fitness & Nutrition, Cooking, High Heels, Getting Things Done

About Me: I am a Networking Ninja and a Conversation Catalyst - you'll find me out on the town and wherever there's buzz.

Catch me at the office and you'll meet a Mobile Marketing Maven crossed with a Social Media Maverick.

I specialize in connecting brands with the best possible mobile marketing and social media solutions - whether it's as basic as a Text-to-Win SMS campaign or a Facebook or iPhone application.

Need a boost? I'm a Master Motivator and will help you turn that frown upside down. Rhyme intended. I'm a Getting Things Done Blackbelt, and live The Secret to a T. Positivity is my forte and you'll always find a smile on my face!

I believe in green living, healthy eating and sweating 'til your soaked. I seek adventure down the road less traveled.

I'm easy to please, but hard to impress.

"Be the change you wish to see in the world," says Ghandi. Meet me and you'll meet a Change Charmer, someone who believes in small steps for a huge difference. "Everyone" is just really a lot of "one's".

Areas of Expertise: Social Media Strategy:
- Facebook application strategy, development, marketing, and management

Mobile Marketing Campaigns & Strategy:
-SMS Text Messaging Campaigns
-Smartphone Application Development (esp. iPhone & BlackBerry)
- WAP & dotMobi Mobile sites

Media planning & buying:
- online advertising
- mobile advertising
- social advertising (Facebook)
- campaign optimization

Other Professional Skills/Interests:
- Copywriting
- Networking
- Branding

Personal Skills/Interests:
- Cooking just about anything
- SCUBA diving
- Locating a shoe sale
- Finding the best in any situation

Current Company: Vortex Mobile

Position: Consultant

Position Responsibilities: - Connecting brands and agencies with the best possible mobile marketing and social media strategy out there
- Develop integrated and turn-key mobile marketing initiatives using the Vortex platform such as SMS marketing, WAP site development, mobile applications, mobile advertising
- Create and implement engaging social media strategies, especially Facebook applications
- Provide excellent campaign management and services for all clients

Industry: Online Software

Company Description: Vortex Mobile provides mobile marketing and business solutions that deliver measurable results. Our mission is to help you use mobile applications to initiate & manage 1:1 conversations with your customers & stakeholders.

Our mobile marketing applications will create interactive brand experiences that engage consumers. Our expertise ensures that you deliver the right content in the right way to drive impulse purchase, empower consumers to be brand advocates & measure and reward positive consumer behaviour.

Our Vortex Interactive Platforms (VIP) provide scalable, cross-carrier, solutions whether you need to run a one-time, short-term, SMS campaign or you need to license a platform to manage comprehensive mobile marketing & CRM programming.

Our mobile business tools, including the patent-pending Shiftex platform, employ two-way and outbound messaging mechanics that improve the efficiency of your stakeholder communications. Customizable solutions are available to solve workforce management, crisis & alert communications and sales & marketing processes.

Founded in 2004, Vortex Mobile uses its proprietary technology to give you robust & customized solutions that come with real-time measurement tools.

Vortex Mobile was recognized in Profit magazine's HOT 50 rankings of Canada's fastest growing start-ups!

Vortex Social, a sister company of Vortex Mobile, is the extension of our experience with emerging media platforms that engage consumers, create opportunities for rich brand interactions and deliver measurable results.

We specialize in Facebook application development and management. Our offering will include application development for MySpace, LinkedIn, Hi5 and many others as Google’s OpenSocial platform evolves.

A successful social application requires a genuine expression of your brand and product identity and a compelling interaction that encourages consumer referral and viral uptake. Our Planning-Development-Management model ensures you receive solutions that harness your brand identity and stimulate your brand’s consumer engagement potential.

Company Website: http://www.vortexmobile.ca

Work History: Acquisitions & Media Development Manager, Net Present Services
2007-2008
- Online Media Planning & Buying
- Social Media Strategy & Management
- Mobile & SMS Marketing Campaign Management

Annual Giving Call Centre Supervisor, Wilfrid Laurier University
2004-2007
- Managed a fundraising call centre of 40+ students
- Instrumental in the training, coaching and on-going development of student employees
- Wide variety of administrative duties

Graduation Year: 2007

Academic Institution: Wilfrid Laurier University

What Services Can You Offer Adgabber Members?: - Social Media and Mobile Marketing advice and strategy.
- Blog and copywriting help
- Recipies and fitness tips

What Services Are You Looking For From AdGabber Members?: - Connecting with brand managers and agencies to develop mobile and social marketing campaigns.